4.12 How to Use Product Trend?

Product Trend collects and analyzes store traffic and conversion rate data, allowing you to view key metrics such as Page views, Conversion Rates, Units Sold, Sales, and other metrics in real-time, helping you assess product performance. You can also use the "Category Benchmarks" feature to compare products in the same category.

1. Click "Product Trend" to view your product's traffic, conversion, and sales data, transforming Amazon Seller Central sales numbers into trend charts for metrics like traffic and conversion rates.

2.You can choose to view comparison or composite charts, and view data by day, week, or month.

3.Data can also be viewed in table format for more clear detailed insights.

4.Traffic data for Parent and Child ASINs is also available.

5.Click "Detail" of a certain product, you can check the detail data of the product.

The report supports comparing products in the same category by opening "Peer Comparison" on the page, displaying three lines: Peer Excellent, Peer Average, and Your Product's data.

① Average: The average value of relevant metrics for products in the same category.

② Best Selling: The average value of the top 20% of products by sales in the same category.

These data helps you gauge your product's sales performance within its category.