6.1 How to Use Campaign Recommendation to Improve Ad Performance?

1. Introduction #

Campaign recommendation can automatically generate recommendations for ad optimization, help Amazon sellers improve performance of campaign targeting and save time from tedious ads report analysis.

Entrance: PPC Optimization - Campaign Recommendation

How to use campaign recommendation to improve ad performance
1.1 How to add campaign tracking #

Click Add Tracking and select the campaigns you want to track. The system will analyze, identify problems and provide recommendations on budget, search terms and negative keywords on a weekly basis.

Note: Recommend to select campaigns that have been running over a period of time.

Tool4seller Campaign Recommendation

For the first time adding campaign tracking, you will automatically start receiving Amazon campaign recommendations.

Amazon campaign recommendations

Click Setting to see the default rules for campaign recommendation. You can also adjust the values in the fields as needed. Additionally, recommendations exceeding validity period will be unable to view. System will repeatedly analyze tracked campaigns at regular intervals.

Tool4seller campaign rule setting
1.2 How many types of campaign recommendations #

Currently, we support 4 kinds of Tool4seller campaign recommendations and 1 kind of Amazon campaign recommendation.

1.2.1 Suggested Search Terms (Sponsored Product) #

Analyze 60-day search terms data in keyword targeting and automatically identify search terms with a good ROAS. You can add them to Sponsored Product Manual Keyword Targeting to improve advertising performance. 

Campaign Recommendation for Suggested Search Terms

Click View to see the recommendation reason and detailed information of this search term. Then click Apply once you're satisfied with the recommendation.

Amazon campaign recommendation reason for search term

Then select Ad Group which you want to add the search terms and click Confirm.

Note: To avoid adding to the wrong ad group, please varify the repeatability of Advertised products in the original ad group and target ad group.

Apply Amazon campaign recommendation for search term

If you don't want this recommendation, click Ignore button. Then this search terms under the ad group will no longer appear in the recommendation list.

1.2.2 Suggested Product Targeting (Sponsored Product) #

Analyze 60-day Sponsored Product ads data and automatically identify products with a good ROAS. You can add them to Sponsored Product Manual Targeting.

Campaign Recommendation for suggested product targeting
1.2.3 Suggested Negative Keywords (Sponsored Products) #

Analyze 60-day search terms data in keyword targeting and automatically identify search terms with clicks but no conversions. You can add them to Sponsored Product Negative Keyword Targeting list.

Campaign Recommendation for Suggested negative keywords
1.2.4 Suggested Negative Product (Sponsored Product) #

Analyze 60-day Sponsored Product ads and automatically identify products with clicks but no conversions. You can add them to Negative Product Targeting list.

1.2.5 Amazon Campaign Budget Update #

This feature will provide you with Amazon official budget recommendations. With this feature, you are able to keep your campaign in budget for the full 24-hour period so that you will not miss out sales opportunities due to insufficient budget.

1.3 How to see my historical campaign application? #

Switching to Application Records, you can view all your records of recommendation application.

Amazon campaign recommendation application records
1.4 How campaign recommendation displayed in other position of tool4seller? #

You can view Campaign Recommendation in Dashboard. It displays recommendation type, stores and quantity. Click to view the recommendations for the corresponding type.

Tool4seller Dashboard Campaign Recommendation

You can also view this feature in Multi-marketplace Ad Overview. It displays marketplace, recommendation type and quantity.

Tool4seller Campaign Recommendation in Multi-marketplace ad overview
1.5 App Notification #

When recommendations generated, you will receive app notification. You can directly check the recommendation details.

Currently, App only supports apply Amazon campaign recommendations. If you want to apply tool4seller campaign recommendations, you should log in tool4seller web version.

More questions, welcome to contact us at support@tool4seller.com.