1.1 How to Track Prices, BSR, and Rating Changes of Your Competitor with Competitor Tracking?

Ⅰ. Introduction: #

1.1 What is the Competitors Tracking? #

Competitors Tracking (learn more) allows you to quickly track down your competitors (ASIN) a range of metrics: category rank, historical pricing, promotion strategies, and reviews numbers, etc. It enables you to optimize products and adjust advertising strategies to win the market share with timely tracking alerts.

1.2 Feature Overview: #

To track a new competitor, search for it and then select Track”. After that, under the list of My Tracking”, you can check the details of all the competitive products.

Besides, My Tracking” allows turn on/ off the app notification of each ASIN. This will help you choose which products are important that need to be monitored every minute and those that are not.

Steps:

Note:

  1. Competitors Tracking can be used on Web/ iOS/ Android.
  2. Competitors Tracking currently can be used in 10 marketplaces: United States, England, Germany (Deutschland), France, Japan, Canada, Italy, Spain (España), India, Mexico.

Ⅱ. User Instructions (Web): #

Access the Competitor Tracking under dropdowns of Market Insights:

1. Search and track your competitors: #

1.1 Search for competitor products: #

  1. You can search for competitors from the selected marketplace.
  2. Then search by one ASIN or multiple ASINs (Note: (1) max supports 20 ASINs per search; (2) using “,” or “blank” to separate while inputting multiple ASINs).

1.2 ASIN Tracking: #

 1. Click on the Track” button to start tracking competitors that you searched out. The results will display on the My Tracking” list.

2. Click on the Bulk Track” button to monitor multiple competitors that you searched out and check on the My Tracking list.

1.3 Tracking Frequency Settings: #

You can set the tracking frequency to monitor your competitor and receive the alerts. Besides, upgrade your plan credits for more ASIN tracking.

  1. High Frequency: Update every 2 hours/ day.
  2. Low Frequency: Update one time per day.

1.4 APP Notification Settings: #

Track competitors and grow your Amazon business by using tool4seller App notification (Download in AppStore/ GooglePlay). It allows you to turn on/ off competitors’ updates notification of each ASIN on theMy Tracking” list.

The system will enable all tracking metrics after the tracking start by default. you can customize notifications by receiving updates on the selected tracking metrics.

Tracking Metrics:

(1) Pricing Changes; (2) Ratings; (3) Reviews; (4) Buy Box Owner; (5) Search Term; (6) Title; (7) Image; (8) Features; (9) Number of Variations; (10) ASIN Inactive; (11) Product’s Coupon; (12) Frequently Bought Together; (13) Lightning Deal; (14)  Promotion.

2. My Tracking: #

On theMy Tracking” page, it allows you to check the competitor product a range of metrics: picture, title, price, ratings, the number of reviews, the number of variations, date first available, App notification status (Enabled/ Disabled), tracking metrics (Price Adjustment, Promotion, Unavailable Competitor) and so on. What’s more, you can customize the App notification and remove tracking of any ASIN individually or in bulk.

Note: 

1. The competitor tracking data will be updated every two hours for High Frequency and one time a day for Low Frequency.

2. You might be unable to check the competitor changes updates if you remove the tracking. To track again, you need to search for the competitor and add it to My tracking” list.

3. If you reach the tracking limit or your plan expired, the system will automatically inactive the excess tracking ASIN. It allows you to upgrade tracking credits to restore tracking by clicking the Track button on the gray area.

3. Product Details (Competitor Details): #

On the Product Details” page, it allows you to check the ASIN competitor’s number of ratings, variations, Best Sellers Rank (BSR), Listing Search Term, and so on and so forth.

In the Change Log” section, support to drag the “date range selector” to check historical metrics change in a certain period.

  • “Historical data” includes the Buy Box Price, Buy Box Owner, Rating, and Reviews of this product when it started to sell on Amazon.
  • “Track data” only starts to record after you add this product ASIN into your tracking list. (Track data includes the Listing Search Term, Title, Image, Features, Variations, Coupons, Frequently Bought Together, Product’s Coupon, Lightning Deal, Promotion)

Click the “Blue Bubble Button”  to check the Buy Box price change along with other metrics in detail.

In the Historical Price Trends” section, support to drag the “date range selector” to check historical Categories, Sub-categories, Lightning Deals, and Buy Box Price in a certain period.

In the “Historical Rating Trends” section, support to drag the “date range selector” to check historical Ratings, Number of Ratings in a certain period.

Ⅲ. User Instructions (App): #

1. Search and track your competitors: #

1.1 Search for competitor product: #

  1. You can search for competitor products from the selected marketplace.
  2. Then search by one ASIN or multiple ASINs (Note: (1) max supports 20 ASINs per search; (2) using “,” or “blank” to separate while inputting multiple ASINs)
  3. Competitor Tracking on tool4seller app supports quick to add the ASIN on Amazon website as the picture below:

1.2 ASIN Tracking: #

Input ASIN and select the competitor products you want to monitor in the “Search” list, then click on the Track” button. Then enbale notifications and set up notification metrics. The results will display on the My Tracking” list.

1.3 APP Notification Settings: #

Track competitors and grow your Amazon business by using tool4seller App notification (Download in AppStore/ GooglePlay). It allows you to turn on/ off competitors’ updates notification of each ASIN on the My Tracking” list.

The system will enable all tracking metrics after the tracking start by default. you can customize notifications by receiving updates on the selected tracking metrics.

Tracking Metrics:

(1) Pricing Changes; (2) Ratings; (3) Reviews; (4) Buy Box Owner; (5) Search Term; (6) Title; (7) Image; (8) Features; (9) Number of Variations; (10) ASIN Inactive; (11) Product’s Coupon; (12) Frequently Bought Together; (13) Lightning Deal; (14)  Promotion.

2. My Tracking: #

On the My Tracking” page, it allows you to check the competitor product a range of metrics: picture, title, price, App notification status (Enabled/ Disabled), etc. And you can customize the App notification and remove tracking of any ASIN. What’s more, you can click the Change Log” to view all the historical App notifications.

Note: 

1. The competitor tracking data will be updated every two hours for High Frequency and one time a day for Low Frequency.

2. You might be unable to check the competitor changes updates if you remove the tracking. To track again, you need to search for the competitor and add it to My tracking” list.

3. If you reach the tracking limit or your plan expired, the system will automatically inactive the excess tracking ASIN. It allows you to upgrade tracking credits to restore tracking by clicking the Track button on the gray area.

3. Product Details (Competitor Details): #

On the Product Details” page, it allows you to check the ASIN competitor’s number of ratings, variations, Best Sellers Rank (BSR), Listing Search Term, and so on and so forth.

In the Change Log” section, support to drag the “date range selector” to check historical metrics change in a certain period.

  • “Historical data” includes the Buy Box Price, Buy Box Owner, Rating, and Reviews of this product when it started to sell on Amazon.
  • “Track data” only starts to record after you add this product ASIN into your tracking list. (Track data includes the Listing Search Term, Title, Image, Features, Variations, Coupons, Frequently Bought Together)

Click the “Blue Bubble Button”  to check the Buy Box price change along with other metrics in detail.

In the “Historical Price Trends” section, support to drag the “date range selector” to check historical Categories, Sub-categories, Lightning Deals, and Buy Box Price in a certain period.

In the “Historical Rating Trends” section, support to drag the “date range selector” to check historical Ratings, Number of Ratings in a certain period.

4. Historical Change Logs: #

The Historical Change Logs” will collect all the updates of your tracking ASIN and you can filter the data by date or competitors updates types.

More questions, welcome to contact us at support@tool4seller.com.

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