How to prepare for Black Friday 2020 on Amazon after Prime Day

Delayed by the coronavirus pandemic, the eagerly-awaited Amazon Prime Day 2020 has just come to an end. However, another new round of promotional activities is already underway for the year-end shopping season, making it an unprecedented challenge for sellers.   Judging from seller feedback, the big sales of this year are, in fact, highly polarized, which many sellers have received over 10,000 orders but some have had few sales records.   Whether you’re a seller overwhelmed by orders or frustrated with few deals, you should better gear up for the next peak shopping season. So, it is of particular importance to make a complete review and analysis after Prime Day. Here are some top tips for sellers who are doing …

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How To Use Request A Review Button and Improve Your Rating

The updated Amazon Communication Guidelines policy will go into effect on November 3, 2020, allowing sellers to request reviews from buyers while providing greater clarity on the message types, appropriate content, and stylistic features. Sellers may only send Permitted Messages to request reviews in the above-mentioned ways, and when communicating with buyers, they cannot just ask for a positive review of the product. Otherwise, the seller account would be at risk of suspension or ban if any violations detected by Amazon. As the peak sales season approaches, Amazon has stepped up its scrutiny of sellers who violate the review policy.   In recent days, a large number of sellers have received a warning notice from Amazon about review manipulation. Actions …

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How to win the Amazon buy box?(2020 updated)

If one product has other sellers under the listing, then the most direct path for buyers is to click the ‘Add to Cart’ button, the seller who owns the Buy Box at that moment automatically wins the sale. When buying from other sellers, shoppers need to click ‘new () from’ or ‘other sellers on Amazon’ right under the Buy Box. However, all of these details are usually overlooked by sellers, resulting in a much lower chance that buyers are engaged to add items to their cart. Therefore, winning the Buy Box is particularly important for sellers. What is the Amazon Buy Box? Buy Box, a gold shopping cart on Amazon,  is located at the top right of each product page, …

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Create SD and SP campaigns are now available for PPC Optimization.

Dear tool4seller Users, If it is not convenient for you to log into Amazon Seller Center for Ad management, you can Create and Edit Campaigns in tool4seller. We have added a new feature to help you create SD and SP Ad Campaigns. The manual SP campaigns and other ad features will be coming soon. You can also use our APP to edit and view ads. Thank you for your support!   Best regards, Tool4seller team March 10, 2020

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How to Find Less Competitive Long-tail Keywords

Where to find highly targeted long-tail keywords?   Long-tail SEO strategy is crucial for Amazon sellers, which can identify and integrate long-tail keywords into product listings so that customers use specific phrases to find products. People searching with long-tail keywords tend to demonstrate a greater intent to buy because they accurately point out product features or descriptions in their search phrases.   Long-tail keywords are longer and more specific than the general keywords. For example, if a buyer is looking for a necklace like the one below, they know what kind of necklace they want, so they may use a more precise phrase than a short-tail keyword “necklace”.   This is a special kind of necklace. Therefore, if the buyer …

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Understanding Amazon PPC and the Important Role of AcoS

When it comes to maximizing your sales and profits, you are likely going to be looking at doing advertising on Amazon itself. Amazon has a built-in advertising platform based on pay-per-click (PPC) ads that are shown on search results (sponsored products, sponsored brands), or on product pages (product display ads). One thing you need to know when you are spending money on your ad for your products, is that you need to know how successful they are. How much you are cutting into your profit with your advertising spending is the main method to determine ad campaign success, and you do this through Advertising Cost of Sales (AcoS). With the help of online seller tools such as tool4Seller, you can …

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How to create an optimized Amazon FBA Listing

Creating your Amazon FBA listing is a crucial aspect of your FBA business, and your customer’s only way to view to your product, it’s features & benefits, and how it’s used. Since customers of online retailers like Amazon don’t have a chance to physically hold your product, your Images, Title, Bullets, and Description need to tell the customer everything they need to know in order to hit “Add to Cart” and complete the purchase. In this article, we’ll go piece by piece outlining the key aspects of each portion of your listing, and how we can optimize it to reach the maximum number of customers and the maximum number of sales.   The Title   The Title is the first …

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Amazon SEO: How to Earn Higher Product Rankings in Amazon Searches

In the advertising and marketing world, SEO refers to search engine optimization, and it means optimizing your content to ensure the best possible chance of being featured at the top of search results. This is often done through ensuring that the content and keywords you are using align with the needs of your customers and that your content is presented in a way that results in higher visibility in search engines.   Amazon SEO Amazon SEO works in a very similar manner. It involves optimizing your product listings to improve your Amazon search rankings, which in turn improves your products’ visibility and results in more sales.   Like any other search engine, keywords and phrases are what customers are using …

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How To Get The Competitive Edge by Driving External Traffic to Your Amazon Listing

Amazon has a huge customer base and powerful tools for sellers, and with the help of external online applications such as Tool4Seller, you can make a lot of profit on the e-commerce platform. But, if you are looking to get that competitive edge over other sellers on Amazon, then you are going to want to start by driving external traffic to your listings through landing pages to improve your conversion rates.   Why Drive External Traffic to Your Amazon Listings? Getting organic traffic on Amazon is getting harder and harder all the time, and advertising within the platform is highly competitive. Working on boosting your external traffic means you can get higher conversion rates to boost your ranking on the …

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Amazon Marketing Services-What is AMS and How Does Serious Sellers Manage it

One of the most important parts in ensuring that your products get sold on Amazon is visibility to the consumers that are browsing the website and interested in what your storefront is offering. Targeted advertising is one of the most essential ways of doing this, and Amazon provides a method for this in the form of Amazon Marketing Services or AMS. However, serious sellers should consider investing in outside marketing tools to optimize their AMS Advertising for the best possible results. Marketing tools such as tool4Seller can make using AMS a breeze, help you easily build effective marketing campaigns, and give you all the analytical data to adjust your keywords to best match your products to interested consumers.   But, …

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