How to Find Less Competitive Long-tail Keywords

Where to find highly targeted long-tail keywords?   Long-tail SEO strategy is crucial for Amazon sellers, which can identify and integrate long-tail keywords into product listings so that customers use specific phrases to find products. People searching with long-tail keywords tend to demonstrate a greater intent to buy because they accurately point out product features or descriptions in their search phrases.   Long-tail keywords are longer and more specific than the general keywords. For example, if a buyer is looking for a necklace like the one below, they know what kind of necklace they want, so they may use a more precise phrase than a short-tail keyword “necklace”.   This is a special kind of necklace. Therefore, if the buyer …

Read More >>

Understanding Amazon PPC and the Important Role of AcoS

When it comes to maximizing your sales and profits, you are likely going to be looking at doing advertising on Amazon itself. Amazon has a built-in advertising platform based on pay-per-click (PPC) ads that are shown on search results (sponsored products, sponsored brands), or on product pages (product display ads). One thing you need to know when you are spending money on your ad for your products, is that you need to know how successful they are. How much you are cutting into your profit with your advertising spending is the main method to determine ad campaign success, and you do this through Advertising Cost of Sales (AcoS). With the help of online seller tools such as tool4Seller, you can …

Read More >>

How to create an optimized Amazon FBA Listing

Creating your Amazon FBA listing is a crucial aspect of your FBA business, and your customer’s only way to view to your product, it’s features & benefits, and how it’s used. Since customers of online retailers like Amazon don’t have a chance to physically hold your product, your Images, Title, Bullets, and Description need to tell the customer everything they need to know in order to hit “Add to Cart” and complete the purchase. In this article, we’ll go piece by piece outlining the key aspects of each portion of your listing, and how we can optimize it to reach the maximum number of customers and the maximum number of sales.   The Title   The Title is the first …

Read More >>

Amazon SEO: How to Earn Higher Product Rankings in Amazon Searches

In the advertising and marketing world, SEO refers to search engine optimization, and it means optimizing your content to ensure the best possible chance of being featured at the top of search results. This is often done through ensuring that the content and keywords you are using align with the needs of your customers and that your content is presented in a way that results in higher visibility in search engines.   Amazon SEO Amazon SEO works in a very similar manner. It involves optimizing your product listings to improve your Amazon search rankings, which in turn improves your products’ visibility and results in more sales.   Like any other search engine, keywords and phrases are what customers are using …

Read More >>

How To Get The Competitive Edge by Driving External Traffic to Your Amazon Listing

Amazon has a huge customer base and powerful tools for sellers, and with the help of external online applications such as Tool4Seller, you can make a lot of profit on the e-commerce platform. But, if you are looking to get that competitive edge over other sellers on Amazon, then you are going to want to start by driving external traffic to your listings through landing pages to improve your conversion rates.   Why Drive External Traffic to Your Amazon Listings? Getting organic traffic on Amazon is getting harder and harder all the time, and advertising within the platform is highly competitive. Working on boosting your external traffic means you can get higher conversion rates to boost your ranking on the …

Read More >>

Amazon Marketing Services-What is AMS and How Does Serious Sellers Manage it

One of the most important parts in ensuring that your products get sold on Amazon is visibility to the consumers that are browsing the website and interested in what your storefront is offering. Targeted advertising is one of the most essential ways of doing this, and Amazon provides a method for this in the form of Amazon Marketing Services or AMS. However, serious sellers should consider investing in outside marketing tools to optimize their AMS Advertising for the best possible results. Marketing tools such as tool4Seller can make using AMS a breeze, help you easily build effective marketing campaigns, and give you all the analytical data to adjust your keywords to best match your products to interested consumers.   But, …

Read More >>

Top Tips for Running Amazon Automatic Campaigns

No matter how long you have been selling on Amazon, Amazon advertising is undoubtedly the most difficult part for Amazon sellers.   So, we are going to give you a complete guide with everything you need to know when running Sponsored Products Automatic Campaigns on Amazon. But the Strategies of Amazon ad campaigns are very complicated, we will talk about the automatic targeting campaigns first in this article.   Since the internal advertising is one of the traffic portals that Amazon sellers can actively control, we should enrich our understanding of it. By the use of automatic targeting, Amazon will automatically show ads for your products and match keywords and corresponding product categories for your listings during the display process. …

Read More >>

How to handle the negative reviews on Amazon and turn it to positive?

Amazon is one of the largest sites on the internet these days for purchasing products online in an easy, affordable, and convenient way. People rely heavily on reviews when taking the plunge and buying a product online, and Amazon has a highly visible review system that can help or hinder the performance of a product page. As a seller, you need to use whatever tools are available (both through the Amazon system, and third-party seller tool) to keep track of the positive reviews, but more importantly, to keep ahead of the negative Amazon reviews.   Importance of Reviews to Consumers   One of the most important aspects of customer reviews is their effect on the star rating of a product …

Read More >>

Amazon Product Research:How to do product research and why do Amazon seller need to do it

Whether you are a seller on Amazon or looking to start out in the business, there are quite a few things you must learn about the marketplace in order to be successful. Otherwise you are just going to flounder around and not be able to make a profit. The best thing you can do to ensure success as an Amazon seller is product research; it is something you must do to discover what products are going to give you the most revenue.   Amazon product research is a time-consuming process. It may take you a month of research to hone in on a product that is going to make you profit, but it is well worth the effort. You will …

Read More >>

New Sellers Guide:What To Do Next After Your Amazon Account Registration?

Recently, many sellers have registered seller accounts successfully, but according to the regulations that the selling privilege of a new account needs to be activated after January 1, 2020, it will take a while for the new account to be operated. But for new sellers, you are supposed to get well prepared for navigating the Amazon Seller Central.   For new sellers, what exactly should be prepared?   First, get familiar with the sections of Amazon Seller Central.   New sellers can pay attention to analyze and learn each function and make sure to study and analyze each icon in Amazon Seller Central. New sellers can search on the internet for basic operation in detail, which is quite helpful for …

Read More >>