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How to handle a PPC authorization failure

1. What should you do if you encounter a PPC authorization failure?

 

tool4seller handle a PPC authorization failure interface illustrating what should you do if you encounter a PPC authorization failure?

The PPC authorization failure may be caused by multiple reasons:

1. You might not activate your Amazon advertising (PPC) feature on seller central. Therefore, there’s no PPC token you can connect. Please go to open the advertising on seller central.

2. You are not running PPC campaigns. Amazon’s API usually connect when you have at least one Advertising Campaign active. If you have a new account, we suggest you add one campagin via Seller Central and then try to connect again.

3. If you use multiple accounts, please make sure you are using the correct merchant account that has Advertising Api to grant consent.

4. According to Amazon‘s user rules, it doesn’t allow the same primary user email address to access PPC for more than one account. (Incorrect Permissions)

Therefore, the only workaround is to create a sub email account (guest email user account) access to your PPC of different marketplaces or accounts inside seller central. 

Then, log in to the sub-email account you have just given permission to your PPC when the PPC connection login window pops out. And try the PPC API connection one more time for tool4seller’s PPC features.

P.S. One sub-email account can only authorize one Amazon seller account (Stores).

tool4seller handle a PPC authorization failure interface showing competitor Tracking and Amazon Advertising API. tool4seller handle a PPC authorization failure interface showing tp %3A%2F%2Fspecs.openid.net%2Fau and Email or mol.

Check the Set and edit User Permissions for creating sub email account on seller central: https://sellercentral.amazon.com/help/hub/reference/G901?locale=en-US

Steps are followed:

2. How to assign permissions to sub-seller account?

  1. Log in to your Amazon seller central, then find the User Permissions.
tool4seller handle a PPC authorization failure interface showing log out and Use new navigation.
  1. Add a new user for a sub-account that can access your Amazon stores. Input the email you trusted for creating the sub-account and click the Invite.
tool4seller handle a PPC authorization failure interface showing add a New User and Email Address.
  1. Click the URL in the email and activate the invitation. And sign up for your sub-account and log in to Amazon seller central.
tool4seller handle a PPC authorization failure interface showing user Permissions and User Permissions History.
  1. Grant your sub-account with the permission of the “Campaign Manager”.
tool4seller handle a PPC authorization failure interface showing as Content Manager and Campaign Manage.
  1. Log in to your tool4seller account and start the Advertising API connection one more time.
tool4seller handle a PPC authorization failure interface showing competitor Tracking and Amazon Advertising API.
  1. Sign out of your master account and sign in to the subemail account in the prompt windows.
tool4seller handle a PPC authorization failure interface showing sign out the main seller account first and Advertising API connection.
  1. Last, click the Allow to finish.

P.S. All the advertising connections should be operated on the same computer (IP and network) you usually run your Amazon business.

Or you can try the second method:

  1. Log in to your Amazon Seller Central and select the login setting. 
tool4seller handle a PPC authorization failure interface illustrating or you can try the second method.
  1. Change your current login email. Then start to reauthorize the advertising API in tool4seller.

          

tool4seller handle a PPC authorization failure interface illustrating log in to your Amazon Seller Central and select the login setting.

More questions, welcome to contact us at support@messages.tool4seller.com.

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