I. Functional Value #
Powered by AI intelligence, achieve end-to-end automation in Amazon advertising management, with continuous optimization running 24/7.
- Automatically build a well-structured and goal-oriented advertising framework.
- Automatically optimize bidding strategies based on performance effect.
- Intelligently allocate budgets for multiple campaigns to maximize efficiency.
- Automatically expand keywords and intelligently filter high-quality targets.
- Automatically negate ineffective keywords and competitor terms.
- Continuously optimize ACOS 24/7 to facilitate efficient advertising performance.
Key Advantage: Save up to 90% of your advertising operation time, allowing you to focus on business growth!
II. Detailed Capabilities of Tool4seller AI Advertising #
1. Automatic Campaign Creation
The current AI advertising function primarily creates multiple Sponsored Products campaigns for items, covering both Automatic and Manual campaign types with different optimization strategies:
- Automatic Campaigns: Automatically discover potential convertion keywords and products, serving as a source of targeting materials for subsequent Manual campaigns.
- Manual Keyword Campaigns: Include AI-generated keywords, manually added keywords, and high-performing keywords selected from Automatic campaigns, continuously optimizing ACOS.
- Manual Product Targeting Campaigns: Include manually added ASINs as well as high-performing product targets selected from Automatic campaigns, also aimed at optimizing ACOS.
2. AI Keyword Expansion
The AI advertising system automatically collects keyword data for products, analyzes and selects potential terms, and adds them into campaigns for testing.
3. Smart Budget Allocation
Based on recent ad performance (e.g., advertising costs, ACOS), the system dynamically adjusts the budgets for each campaign. More budget is allocated to high-performing campaigns that tend to run out of budgets, ensuring both performance improvement and efficient resource utilization.
4. Automated Bid Optimization
Based on the advertising data from the past 7, 14, and 30 days, the system will dynamically increases or decreases bids according to performance, enabling precise optimization.
5. High-Performance Target Prioritization
For high-performing keywords or product targets, the system will intelligently prioritizes them across campaigns, ensuring sufficient budget and a reasonable ACOS.
6. Automatic Negation of Low-Performing Targets
By comprehensively evaluating the performance of keywords and product targets, the system will automatically negates low-performing ones to prevent wasted budget.
III. Started Using #
1. Creating AI Advertising
- Entry Point: PPC Optimization → AI Advertising
Creation Process:
After clicking “Create AI Ads Manager”, you will be directed to the AI Advertising creation page. You need to fill in the following information:
a. Marketplace Region/ C hoose Product
b. Goal ACOS: It is recommend to set it between 20%–40%, or refer to the break-even point of the product.
The calculation is:
(Selling Price – Procurement Cost – Logistics Cost – Commission – FBA Fees) / Selling Price × 100%
After selecting the product, the system will display its recent ACOS performance as a reference. AI will continuously optimize campaigns to approach the target ACOS, but due to product competitiveness and Amazon’s advertising mechanism, the target cannot be guaranteed.
c. Based on campaign performance, the system will intelligently allocate budget across multiple campaigns created by AI.
d. (Optional)More Settings : The AI advertising will automatically collects trending and converting keywords for the product. You can also manually add related keywords or competitor ASINs to expand coverage. Manually adding keywords will not interfere with the automatic keyword expansion process of AI.
- Keyword: The keywords you add will be used as exact match and placed into the keyword ad group under Manual Sponsored Products campaigns.
- Negative Keyword: Phrases added here will be excluded from both Automatic and Manual Sponsored Products campaigns.
- Product Targeting: The ASINs you add will be treated as exact match and placed into the product targeting ad group under Manual Sponsored Products campaigns.
- Negative Targeting: Competitor ASINs added here will be excluded from both Automatic and Manual Sponsored Products campaigns.
IV. AI Advertising Panel #
1.After creating an AI Advertising campaign, you can monitor performance and manage relevant operations through the AI Advertising Panel.
- Global Data Dashboard: Provides multi-dimensional metrics, including Ad Sales, Ad Orders, Ad Apend, ACOS, Impressions, and Clicks, along with trend and comparison charts.
- Campaign Management List: View the performance data of each AI Advertising campaign and its associated ad groups. You can also creat and pause campaigns here. Since AI campaigns continuously optimize based on performance, we recommend running them for at least 3–4 weeks to accumulate sufficient data. Over time, you will typically see ACOS gradually move closer to your target. Additionally, you can check the Ad Logs to review detailed optimization actions performed on each campaign.
- Campaign Details: View performance data for a single AI Advertising campaign.
V. Common Questions #
Q1. How can I identify which campaigns are created by the AI Advertising feature?
A: Campaigns with the prefix “[T4S-AI]” are automatically created by AI Advertising. The campaign name also includes product SKU, ad type (e.g., SP), and marketplace abbreviation for easy identification in both Tool4seller’s Advertising Management panel and Amazon Ads Manager.
Note: Modifying the campaign name will not affect AI campaign management.
Q2. If I create AI Advertising campaigns while also running other campaigns for the same product, will it have an impact?
A: Yes. Different campaigns may compete for impressions, resulting in a dispersion of performance. We recommend prioritizing products that have not been placed in other campaigns when setting up AI Advertising.
AI Advertising has a built-in mechanism to avoid conflicts between campaigns it manages. However, it cannot control campaigns that are outside of AI management. This may impact keyword or product targeting performance within AI Advertising, potentially affecting AI’s optimization decisions.
Q3. How often does AI Advertising perform optimizations?
A: The system analyzes the previous day’s advertising performance once per day and then executes optimization actions, including budget adjustments, bid adjustments, promoting high-performing keywords or product targets, and adding negative keywords etc.
Note: Too frequent adjustments may affect the stability of the effect and the accuracy of the analysis.
Q4. How is AI Advertising charged?
A: During the current beta testing period, AI Advertising is available to all Standard Plan users and above at no additional cost. After the beta ends, a service fee will be charged as a percentage of ad spend, in line with industry standards. The exact pricing model and fees will be announced officially and published on the subscription pricing page.
Q5. What should I set as my target ACOS?
A: We recommend setting your target ACOS between 20% and 40%, or calculating it based on your product’s break-even point:
(Selling Price–Product Cost–Logistics Cost–Commission–FBA Fee)÷Selling Price×100%
Please note that setting the target ACOS too low may result in insufficient bids, reducing ad exposure opportunities. Actual ACOS also depends on product competitiveness and Amazon’s advertising platform limitations. While AI cannot guarantee achieving the target, it will continuously optimize to bring performance closer to your desired ACOS.
VI. Other Notes #
1. The AI Advertising feature is currently in the Beta testing phase. By using this feature, you agree that we may optimize AI models and algorithms without prior notice, which may cause fluctuations in ad performance.
2. After launching your first AI Advertising campaign, please allow it to run for at least 2–3 weeks to accumulate sufficient data and gradually achieve better optimization results.
3. AI Advertising can effectively optimize campaigns to a reasonable level. However, please maintain realistic expectations and monitor performance regularly.