How to find your tool4seller MWS Auth Token
To view your MWS Auth Token, complete the following steps:
From your seller account, go to the Apps & Services menu and select Manage Your Apps.
In the Manage your apps section, select MWS Auth Token “View”. The token is displayed at the bottom of the page.
Your seller id is a unique seller identifier used in AMTU, third-party applications, and XML feeds to match up products that you upload with your seller account.
View your merchant token
To view your merchant token, complete the following steps:
From your seller account, go to the Settings menu and select Account Info.
In the Business Information section, select Merchant Token.
The ID is displayed at the bottom of the page.
Category list product tracking:
It helps you monitor the most popular items of any category in ‘Amazon Best Sellers’, analyze their market opportunities, niche products, and products with dramatic ranking fluctuation, etc.
Steps 1, Add any category you are following and wait for about 30 minutes. Then, you can check the real-time ranking data, as shown in the figure below.
Steps 2, Conduct market opportunity analysis for a certain category. Our system will gather the latest data to help you monitor the list every 4 hours after you have successfully added the category. As shown in the figure below, we have gathered the data 6 times in the last 24 hours. The number of items in the list refers to the combined quantity of 6 ranking lists, totaling 186. The larger the number of items, the more drastic the change in the list. Thus, there is a greater market opportunity for this category.
Steps 3, Find niche products. It refers to the products in the ‘Best Sellers’ that have been newly listed for sales while having fewer reviews. As shown in the figure below, we have combined the data from 6 lists in the last 24 hours, and screened out 4 niche products based on the criteria of ‘reviews less than 50’ and ‘time of listing less than 3 months’.
Steps 4, Analyze the products with dramatic ranking fluctuation. The rank of this sort of products fluctuate drastically in the list and even drop out of the TOP 100 quickly due to insufficient organic sales. Therefore, there is a huge contrast in the ranking positions; and besides, they have a relatively lower rate of ranking. The ranking rate is an important metric that refers to the number of times this product appears on the list divided by the number of times we collect data from the list during the change period of the list. For example, we collected data from the list 4 times on May 20, 2019, within 24 hours. If this product appeared on the list 3 times, its ranking rate would be 75%.
Steps 5, Dig deeper into niche products. You can keep track of the potential products after analysis. Through product tracking, you can get a variety of important information, such as the changes in product sales volume (available soon), product category or keyword ranking changes, historical prices, review trends, and changes in product descriptions, etc.
Listing quality score reveals the healthy degree of your listing and problems on title, images, descriptions or other details with improving suggestions. This function is applied to all Amazon marketplace with no limit in regions. You can check products from various regions with a single service package. This applies to the US, Canada, Germany, France, UK, Spain, Italy, Japan, Australia, and India.
Step 1, click on “Add New Listing” to add child ASIN and run the listing quality test.
Step 2,enter child ASIN you want to track, choose the region, click on the green plus sign on the right and confirm your choice with “OK” on the bottom.
Step 3, wait for about 5 minutes before getting the final quality score of your listing on the system to know how healthy it is.
Please click on the Listing Score to get into the detail page after finishing the test to check the measurement results of each item. We will give optimizing advice on low score items for your reference.
You may click on “suggestions” to review the suggestions of our system and make adjustments of your listing according to it.
We will offer a secondary test for the listing after improvement. Please note that secondary tests will also cost times of use of your service package.
ASIN index includes evaluating results of product titles, search terms and other keywords.
Please add and save the related keywords in the Search Term section and keyword index section. The system will help you analyze the proportion of these words included in Amazon and the numbers of repeated words. Please filter and check the words in the below table.
Competitive Product Tracking: track the selling and operating performance of your or your competitor’s product, gathering product dynamics in the first hand. This applies to US, Canada, Germany, France, UK, Spain, Italy, Japan, Australia and India.
Step 1,Click on “Add ASIN” and try it for free with your own child ASIN or competitor’s child ASIN.
Step 2,Enter child ASIN you want to track, choose the region, click on the green plus sign on the right and confirm your choice with “OK” on the bottom.
Step 3, Wait for 30 minutes before checking the investigation results of this ASIN through the system.
Add an ASIN with “Stick on top” if you would like to keep an eye on it from time to time.
Delete a wrong ASIN with “Delete” button and you will later get your times cost back.
Click on Category Ranking to switch and track ranking trends of the product under different categories. There are only tracking records of this ranking since adding, we will add a history ranking record function in the near future.
Click on Keyword Ranking to track the keyword trends after adding related keywords. There are no historical records for this ranking too. You may add multiple keywords here and each pair of keywords and child ASIN will cost you one time of use based on the number of keywords you checked.
Click on Latest Trend to understand the changing status of ASIN listing, including any changes of title, images, price, descriptions or any other details captured by our system. Click on Price Trend to understand price changes of the ASIN so that you can adjust your pricing strategy.
Business Reports are mainly used to view your product traffic and sales data.
The system converts your sales data into a visual trend chart, which allows you to compare the data trends of various charts and analyze possible problems that may happen in the sales.
You can also add event notes (memos). Event notes (memos) will be marked on points in different color in the chart to help you observe how the events such as advertising, promotions, and out of stock will affect your sales.
Category Ranking Feature assists you to track the historic changes of ranks of your product under each pertained category.
First of all, you need to Add Product to the monitoring list (depends on if your package includes this feature).
You can search and add the products you want to track.
Choose to check the ranking curve of main or sub category, and the dates when memos were added will be specially marked.
The newly added product will not have data to display because it is not retrieved. After a while, you can see the changing ranking curve to show up.
Keyword ranking is used for monitoring the search rank of your product under a specific keyword. The keyword ranking determines the traffic you can get under the given keywords.
First of all, you need to Add Product to the monitoring list (depends on if your packages includes this feature).
After Adding Product, you need to add keywords that you want to track in “Function” column.
Enter the keywords you want to track one by one in the input field and click OK.
After adding keywords, the system will track your product daily and display the trend of ranking changes under the specified keyword.
Sales Analysis synthetically calculate your sales profit for you based on your Amazon sales, expenses and cost of goods sold as well as your fulfillment costs.
Sales: Calculated as sales revenue from all orders within the period, which exclude returns and promotional discounts, but include shipping fees by FBM, exclude FBA delivery fees.
Costs: Calculated as costs for all orders within the period, include Amazon ad costs, cost of goods sold, fulfilment costs and other miscellaneous expenses, which has a further explain below.
Profit: Profit from all orders within the period. Profit= Sales- costs.
Profit Margin: profit margin for all orders within the period. Profit Margin= Profit/ Sales
Costs pie chart allows you to see the cost proportion of the Account at a glance. Other costs include FBA inventory storage fees, FBA Inventory reimbursement adjustment, FBA remove fees, Lightening Deal fees, Amazon subscription fees.
You can also see the individual product’s sales vs costs in SKU Sales Analysis. If you fill in the cost of goods sold and average shipping fees, the results will be more accurate.
You can also use the Batch Edit feature to modify the costs of a group of products with the same cost of goods sold.
Inventory Alert list will intelligently calculate the timing and quantities of your replenishment according to your products sales and inventory conditions by sending you emails as a reminder. If you find that some products do not need to be reminded for replenishment, you can choose to pause reminders for 7 days or to stop the reminder at all.
You can modify “Inventory Alert Setting” to change your alerts conditions and method of calculating suggested replenishment. If your products are out of stock or will be out of stock soon, we will send you an email notification.
Inventory List feature displays all the products inventory and sales history, it is convenience for you to know the available inventory quantity. We also provide sales data of last 7 days; last 15 days and last 30days as a reference to help you manage your inventory.
When there’s some sellers piggybacks on your listing, the “Seller With Same Listing” will inform you by sending you emails.
Firstly, you need to “Add Products” that you need to track to “Seller With Same Listing”.
The list will show the status of products being monitored. When someone piggybacks on your listing, the system will inform you by sending you emails.
You can also click “View Details” to jump to Amazon to view the sellers list of that product.
You can use the Cost Profit Calculator Feature to estimate the profit of the product you want to sell. Please note that date a is based on the average value of each product.
Review Analysis feature can help you analyze products’ reviews. It can analyze reviews marked as “Verified Review”, and counts the frequency of the occurrences of words. Frequently occurred words in buyer reviews can intuitively reflect focus of buyers on the products or the disadvantages of product that need to be improved.
1.You should enter the ASIN you want to analyze, and click “Add Product”. After adding the ASIN, the system needs some time to collect and analyze data. There’s a “View Report” function when the result report is ready.
2.Once entered the page of “Review Analysis”, you can see the classified Review Comparison of Child ASINs, including total number of reviews, postdate of first review, and review numbers of every child ASINs.
3.In Word Frequency of Verified Purchased Reviews, 50 words with the highest frequency were displayed. The larger the font, the higher the frequency of the occurrence of the words. You can choose to see positive reviews above 4 stars, or critical reviews below 3 stars.
Review Request Feature can automatically send your customized email to buyers after you received the orders. Review Request plays an important role in reducing critical reviews. It is a way to communicate with buyers to solve the problems and resolve complaints before they leave critical reviews.
The emails should be written in appropriate tones. It is not a good idea to directly ask customers to leave products a good review, which sometimes may cause the customers feeling annoyed. It’s better that we take customer’s point of view in writing these emails. The purpose of sending this e-mail is to tell the customer that we are not just caring about sales, we are also providing good after-sales customer service. Customers can communicate with us for any problems by replying to this email, our goal is to make sure the customers are 100% satisfied. In this way, the customer’s overall shopping experience is improved, and the chances they leave a critical review will become lower. Through this feature, the number of feedbacks or reviews from buyers can be greatly increased. This eliminates the cumbersome operations of the sellers manually sending out emails and greatly improves efficiency of getting feedbacks and reviews. Now let’s take a look at this Review Request feature of tool4seller.
Click “Review Request” under “Review Analysis”, enter the Review Request page, the required information are as follows:
1. Email Template Setting
Email Name: Distinguish the email templates by products, such as: First Email For Product XX, indicating which products the e-mail template is for.
Email Description: can be any notes, such the time schedule of sending the email. Example: Write “When Shipped” in email description to indicate is just a post-shipment notification email.
Email Template: according to the timing of sending emails, select the appropriate template, because I will re-edit the content, so I chose a random one as example here. When choosing a template, editor can use the floating window to get a general understanding of the template of content to be sent to the buyer’s mailbox, and this is a cool design for sellers.
Click next to edit content.
2. Edit Content
E-Mail Title, to correspond to the above email description, I edit it as “It Shipped”.
E-Mail Content, I hope you can establish first communication channels with buyers to reduce the likelihood of buyers leaving critical reviews. Therefore, the content should be as concise as possible, without any solicitation links or requirements.
Add Parameters, the email template only need to add the buyer name, the seller name and the product title, and buyers only need to know what products they bought from the amazon and which ones have been shipped.
Friendly reminder: More haste, less speed, I suggest that sellers not try to request review from buyers at the beginning. You need to initiate a communication with the buyer first, then follow up with review request in later emails.
3. Send Out Emails
When to send emails, because I want to inform buyers as soon as the item is shipped, so I set to send email after 0 day of shipping.
Note: Here comes the tricky part, since we can’t control when Amazon ships our orders, it could be at noon or at the midnight. At this time, tool4seller developed a feature that you will like very much – send emails at a fixed time,or in a fixed period of time. Here I share you a survey from a well-known web service provider: At 8-9 am in the morning, 3-4 pm in the afternoon, and 8-9 pm in the evening are the time when the email has the highest click rate and open rate. So I set 7-8 am to be the time to send emails to buyers, one hour in advance to the ideal email reading time.
Filtering products, this is easy to understand therefore I won’t explain too much, I don’t have many products, the number limit of emails is sufficient for covering all the products. If you are a seller with a large number of SKU’s, it is recommended that only choose the new products and hot selling products in email setting.
Conditions, this is easy to understand, you can check the page for details.
Finally, click Save. After saving, it will return to the list of the review request plan. The newly generated template plan is paused by default and needs to be enabled manually. In the same way, you will need to set up a second and a third email plan to follow up for reviews or feedback, and after that, you’re done with request review setup once and for all.
In addition, you can click “Email Status” to view your email open rate.
For those Amazon Sellers who have launched ads campaigns on Amazon there is always something to worry about:
1. There’s only a very limited budget for ads campaign, how to maximize campaign effectiveness?
2. How to save advertising costs, and only run campaigns during the high sales time frame?
3.Competitors are clicking my ads out of budget, ACOS is high but sales is low?
These problems will not disturb you anymore if you use tool4seller Ad Scheduling feature: Amazon seller can set the start-end time for the ad group at a time when the competition is high or low, and maximize the return of the advertisement under a limited budget.
So let’s take a look at how to use the “Ad Scheduling” feature:
Firstly, open the ad scheduling interface, the system will automatically synchronize all advertising activities except the archived ads.
Secondly, choose the Ad campaign that you want to set the start-end time, click “Set” or “automation setting”. As shown in the chart, I set up the start-end time for two ad campaigns on Amazon.com, which are automatically turned on at 10 am and automatically paused at 12 am,Automatically turned on at 5 pm and paused at 11pm, respectively. The setting takes effect right away after saving.
Please note: The start-end time setting is synchronized with the time zone where the ad campaigns are running in.If you set start-end time on US Amazon ad campaign, then the time is synchronized with USA time zone. If you set start-end time on CA Amazon ad campaign, then the time is synchronized with Canada time zone.
After this feature takes effect, ‘Amazon sellers no longer need to log into seller central to adjust ads campaign . The tool4seller system will automatically run and pause advertisements during the pre-set start-end time until you delete the daily start-end time plan for the campaign.
*The current beta version only supports time switch for ads campagins, the bid price adjustment feature will be introduced in later versions.
Above are the convenience and steps of using “Ad Scheduling” feature. Hey guys, come on and experience it!
In today’s Cross-border E-commerce, especially on Amazon, product review plays a vital role in building a successful Listing. Conversion rates of new listings are usually low due to lack of reviews, bad reviews can sometimes lead to zero conversion. Listings with low review ratings often means low sales no mater how much promotion budget to invest in. All these phenomena reflect the significant impact of the product reviews in the process of building a successful listing.
Amazon sellers should pay close attention to reviews and feedbacks, no matter how you get it by giving away products for reviews or though review request. Moreover, Amazon sellers should respond to these comments and feedbacks in a timely manner, and should always track changes of products within a certain period of time to understand the recent changes in the satisfaction of products and service feedback, and make timely adjustments and optimization accordingly.
tool4seller’s Review and Feedback Overview feature will inform sellers by sending emails once there’s a critical review or negative feedback, sellers can respond to these comments immediately to reduce the negative impact on your listing. Except for real-time monitoring, the Review and Feedback Overview feature also provides statistics which display in form of digital charts, that intuitively helps the seller to understand the trend of reviews and the feedbacks in a specific period. The seller can then make appropriate adjustments and optimization accordingly.
Let’s know more about each module of Review and Feedback Overview feature:
First Module – Statistics of Reviews and Feedbacks
Amazon sellers can select specific time periods and custom time periods to view the number of reviews and feedbacks statistics and trend charts. It currently includes the total number of reviews and total ratings, total feedbacks, and favorable feedback numbers and their respective charts.
Second Module- Statistics of Sending Emails
This module summarizes data, it automatically displays the statistics of the e-mail been sent to buyers, for the sellers to track the effectiveness of their request review emails.
This is our Review and Feedback Overview feature, let’s start using it!
Ad Keywords Optimization can help you analyze your ad performance,especially the performance of specified keywords. According to this feature, you can find out the high performing keywords and low performing keywords of your previous Ad group, and optimize it according to the corresponding optimization suggestions.
The first page of this feature shows the campaigns of your Amazon account, click the campaign name, you will see the corresponding data of the ad group. Click ” View Keywords Performance”, you will be redirected to the ad keywords analysis page.
Ad keywords analysis page shows the keywords data of the corresponding ad group and the optimization suggestions. Move the mouse pointer to “Exclamation mark” of suggestions, you can check the details of suggestions.
Keywords suggestions are based on product profitability and corresponding performance data, the system sets your profit margin to 20% by default, and you can change it according to your own product profitability target. After making any changes, the system will give you suggestions again.
If most of your keywords are “Unable to determine”, this is usually due to sample size of data being too small. If the number of corresponding orders from the keyword is less than 3, the system will consider the data sample too small to determine the effectiveness of the keyword. I suggest that you can extend the statistical time frame to a longer period then try again.
Login seller account on seller central and go to settings – user permissions. Add email email@example.com and click button “Send Invitation”.
Reload the page after 30 seconds, tool4seller shall appear in the list of Current Users. When you see it, click on “Manage Permissions”.
On the page of User Permissions, enable “view & edit” for Amazon Insights of Reports and enable “view” for Product Ads Performance Reports of Reports.
Complete all the steps above, then click the button “Complete Authorization” at the bottom to confirm authorization.
tool4seller system will stop collecting and tracking your data when package expires. You can no longer view data graphics as well. Please top up or upgrade your package before expiration date to continually enjoy the features.
Login account on das.tool4seller.com and you’ll see the option of “Purchase” on the top right page.
Click “Purchase” and enter the packages list, choose any package or packages with specific features based on your needs. It is highly recommended to buy All-In-One package to enjoy full features with cheaper price than purchasing individual packages separately.
Click “Purchase a Package” to view package details.
Click button “Purchase Now” and pay by “oversea alipay” to start experiencing the features.
It is supported to login one tool4seller account n different devices at the same time, perfectly solve the problem for whom need multiple employees to manage different products in a same marketplace, or different marketplaces under a same seller account.
At the moment you can manage multiple stores under the same Amazon seller account with one tool4seller account. If you want to manage other stores under a different seller account, you need to open another tool4seller account.
Yes, you can sign in your tool4seller account on different computers. Your data is collected through Amazon MWS API so your account will not be associated.
NOTE: To keep your seller account clean, you need to do the authorization on the computer which you registered your seller account.
Fill in your E-mail address and password on our registration page, and then you will receive an confirmation email. Click on the URL and confirm to register account successfully.
Enterprise AWS Cloud Service provides safe and reliable protection for your data. Meanwhile, it is guaranteed that we never share your data with another else, which is stated in our privacy page. Your data is completely secure!
The method to collect data is called Amazon MWS API, which is approved by official Amazon. We can’t and won’t login your amazon account. Your seller account is completely secure!
At present, tool4seller supports 8 marketplaces, they are:
Amazon US marketplace (www.amazon.com)
Amazon Canada marketplace (www.amazon.ca)
Amazon Germany marketplace (www.amazon.de)
Amazon France marketplace (www.amazon.fr)
Amazon UK marketplace (www.amazon.co.uk)
Amazon Spain marketplace (www.amazon.es)
Amazon Italy marketplace (www.amazon.it)
Amazon Japan marketplace (www.amazon.co.jp)
Amazon Australia marketplace (www.amazon.co.au)
Amazon India marketplace（www.amazon.in）
tool4seller is a business intelligence software that helps Amazon sellers with daily operation. It provides data analytics including sales analysis, product ranking monitor, inventory management, profitability calculator, reporting, PPC campaign optimization, review analysis, matching reviews with orders, listing optimization.