The Ad Scheduled Bid Adjustment feature helps you maximize your limited budget by increasing bids during important time periods to boost exposure during active transaction periods and reduce ad spend during inactive times, thus optimizing your ad performance.
1.In Campaign Manager, under the "AUTOMATION" column, select the scheduled bid adjustment for the ad campaign you want to manage and click "Edit". Note that once you set up scheduled bid adjustment for a campaign, the rules will apply to all relevant placements (keywords, product targeting, etc.) under that campaign.
2.In this area, you can set bids for different time periods. You can choose which days of the week to adjust the budget. Based on this, you can set any hour as the start or end time. We will automatically adjust your campaign's daily bid according to the rules at the top of each hour.
3.Scheduled bid adjustment supports rules such as custom bids, increasing or decreasing based on original bids, increasing or decreasing by a percentage of the original bid, or using the original budget.
① Custom bid: Modify the placement bid to the desired amount for the corresponding time slot.
② Increase or decrease based on original bid: Add or subtract a fixed amount from the campaign's original bid.
③ Increase or decrease by percentage of original bid: Add or subtract X% from the campaign's original bid.
④ Use original bid: Set the campaign bid to the original bid for the corresponding time.
Example: If you want to set a $1 bid from 0:00 - 6:00 Pacific Time, $2 from 6:00 - 22:00, and $1.5 from 22:00 - 0:00 for your US campaign, you can set the rules as follows:
0:00:00 – 6:00:00 Custom bid of $1
6:00:00 – 22:00:00 Custom bid of $2
22:00:00 – 23:59:59 Custom bid of $1.5
With these settings, you can ensure appropriate bids for each time slot.
4.You can set a uniform bidding method for other time periods.
5.Once set up, click "Save". You can also click "Save as Template". For details on rule templates, see "7.3.3 Automation Rules".
6.You can check whether scheduled bid adjustment is enabled for corresponding keywords or product targeting, or view the rules in the "Placements" section of the ad group.
Important notes:
① The selected time is based on the time zone of the corresponding marketplace.
② Time-based budget adjustment can be enabled simultaneously with time-based bid adjustment.
③ This feature modifies the daily budget of ad campaigns and does not conflict with Amazon's budget rules.
④ Avoid using other software for management simultaneously, as this may cause your management settings to become ineffective.
