How to maximize the benefits from Amazon’s three AD types?

Amazon offers three ads options for vendors and sellers: Product Display Ads, Sponsored Products, and Headline Search Ads. How to get the most out of these options? In order to win the Buy Box and establish a brand, you should first be familiar with each type of advertisement and how to use it, whether you are through Seller Central, Vendor Central, or Vendor Express.   1, Product Display Ads When you set up a display AD, you can choose to target a specific set of products. For example, if you’re selling five-blade razors, you can target other five-blade razors. This is a more targeted advertising approach, which will lead to higher conversion rates. Interest-based advertising is much extensive. For example, …

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Some ways to clear old Amazon inventory

I, Take full advantage of various promotions 1. Select your listings with higher number of reviews and better rating. These products can be promoted (or Lightning Deals) first in the station, you can bundle their own similar products, how to make a specific combination depends fully on your arrangement, however, you must analyze whether the product can be sold at present, don’t make the silly mistake of promoting summer items in winter or special holiday items at random. 2. Find the celebrities of Instagram and the celebrities of the corresponding categories. Give them unlimited codes. 3. You can put some of the products that is with relatively higher value and feel more popular in the discount website for promotion. The …

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Skills for Amazon sellers: 5 tips to improve seller feedback rating

How important is Seller Feedback? Authoritative data show that 84% of people believe that reviews of online products are as reliable as personal recommendations! Successful Amazon sellers treat “pleasing customers” as their core job. After that, more than half of the online sales work have been completed. But how to improve Seller Feedback Rating?   1. Make it clear what it means to please your customers   If you want to get more 5-stars feedbacks, you must figure out what to do first, and then practice repeatedly. Because winning customer satisfaction isn’t an overnight event — qualified Amazon sellers should focus on it as a priority.   2. Timely reply and problem solving It’s so important to be “Timely”– there …

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How to advertise on Amazon

Amazon Sponsored Ads searches keywords within buy information on Amazon.com to increase product exposure and clickthrough rate, and thereby increase conversion rates. Amazon’s in-site ads are auctioned by bidding, the winner should have the highest bids in the same category, and moreover, it is paid by clicks. I. Where will ads appear? 1, Search results of Desktop search Your ads will be placed on the last row of the category search results, as shown in the figure below. 2. Browsing pages in Desktop browser Your ads will be placed at the bottom of the category browsing page, in the sidebar, as shown in the figure below. 3. Below the Product detail page. Your ads will be placed below the relevant …

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What should an amazon seller do every day? Please refer to this operations list

Are Amazon operators busy every day? Frankly, they can be busy or not. As a boss, when you ask your Amazon operators what they do every day, your operators may answer you as follows: “Every morning, I would check our sales volume and sales amount, reply the emails of the day, deal with disputes, follow up the negative reviews from customers, deal with FBA shipments, select some new products, check the CPC advertising, and finish Listing optimization.” Such a seller seems to be very hard-working and very diligent, but actually, he is either smooth without breakthrough, or the shrinking into poor sales without any growth potential What’s the problem? The above work is really something that Amazon should do, but …

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Do these two Amazon sellers’ scenarios reflect your case?

One product of yours, hypothetically, is ranked top 30 in the sub category and has 20 daily sales. You have already evaluated the sales volume on Best Seller. You also have known the sales expectation and profit margin. You have enough inventory, and you want to increase sales. What are you going to do? Another hypothetical scenario : You also have another product. It is ranked around 260 on the sub category. The daily sales is around 10. The peak season of the product is over because the product meets intense competition and it is the seasonal product. But you still have quite a few inventory. What will you do then? The first product belongs to the small niche market …

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How to let an unrecommended listing to participate in Amazon LD?

Many sellers understand that Amazon Lightning Deals (LD) is very popular among buyers. It can help sellers get more exposure, increase conversion rate and increase sales. Once again, it can help clean up redundant inventory and help sellers to get more revenue.   Then, how to participate in Lighting Deal? Amazon charges a service fee for LD function, which is usually $150 for 4-6 hours. For the recommended listing, the seller can applied for this function from background. 1,Enter the LD dashboard from the ads pull-down menu in the seller central. 2,After entering the Lightning Deals Dashboard, you can create LD for the recommended listing by yourself. As shown in the figure below, click on the recommended product “Advanced    …

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Product description ideas commonly used by Big Amazon sellers

In the process of listing optimization after new products are put on Amazon’s shelves, product description is the second most important content next to the title, and it is also the main reason for customers to know about the products and feel relieved to purchase. The quality of product description will affect the conversion rate. How do some big sellers write their product descriptions? Product description is one of the factors that make sellers successful on Amazon platform. The product descriptions of all successful sellers will not deliberately exaggerate product functionality or utility for the sake of sales. This article will combine a few examples to illustrate what kind of listing copies are more popular with consumers, which copies have …

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How to use Facebook to do product research?[Chapter II]

How to download Facebook videos quickly? Well, here’s a problem at this time. What if the video is watermarked? Type in the product title in the Facebook search box, switch to the video tag, and then you can see that there are many different videos promoting the same product. Play the videos one by one, you can usually find a video without a watermark. If you can’t find a video without a watermark (it can be easily removed), you can launch picture ads, or use some video editor to remove the watermark and logo. Don’t worry about the infringement of the video, because you’re not the only one using it, many drop shipper will use these videos. Is Video embezzlement …

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How to use Facebook to do product research?[Chapter I]

Today we’re going to share how to use Facebook search (promote video) to locate hot selling products in the future.   Step 1. How to invest the potential products through promoting video? Have you noticed that Facebook has now become the largest community marketing base? No matter what online business, many have to do with Facebook. So the same is true on Facebook, many sellers like to use Facebook as a channel for marketing. And we are sure to find some rules, For example, many marketers will sell products at a discount on the Facebook platform, so we can input following words in the Facebook search box. ◎ 50% off free shipping ◎ Free shipping Then select the video tag, …

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