How to let an unrecommended listing to participate in Amazon LD?

Many sellers understand that Amazon Lightning Deals (LD) is very popular among buyers. It can help sellers get more exposure, increase conversion rate and increase sales. Once again, it can help clean up redundant inventory and help sellers to get more revenue.   Then, how to participate in Lighting Deal? Amazon charges a service fee for LD function, which is usually $150 for 4-6 hours. For the recommended listing, the seller can applied for this function from background. 1,Enter the LD dashboard from the ads pull-down menu in the seller central. 2,After entering the Lightning Deals Dashboard, you can create LD for the recommended listing by yourself. As shown in the figure below, click on the recommended product “Advanced    …

Read More >>

Product description ideas commonly used by Big Amazon sellers

In the process of listing optimization after new products are put on Amazon’s shelves, product description is the second most important content next to the title, and it is also the main reason for customers to know about the products and feel relieved to purchase. The quality of product description will affect the conversion rate. How do some big sellers write their product descriptions? Product description is one of the factors that make sellers successful on Amazon platform. The product descriptions of all successful sellers will not deliberately exaggerate product functionality or utility for the sake of sales. This article will combine a few examples to illustrate what kind of listing copies are more popular with consumers, which copies have …

Read More >>

How to use Facebook to do product research?[Chapter II]

How to download Facebook videos quickly? Well, here’s a problem at this time. What if the video is watermarked? Type in the product title in the Facebook search box, switch to the video tag, and then you can see that there are many different videos promoting the same product. Play the videos one by one, you can usually find a video without a watermark. If you can’t find a video without a watermark (it can be easily removed), you can launch picture ads, or use some video editor to remove the watermark and logo. Don’t worry about the infringement of the video, because you’re not the only one using it, many drop shipper will use these videos. Is Video embezzlement …

Read More >>

How to use Facebook to do product research?[Chapter I]

Today we’re going to share how to use Facebook search (promote video) to locate hot selling products in the future.   Step 1. How to invest the potential products through promoting video? Have you noticed that Facebook has now become the largest community marketing base? No matter what online business, many have to do with Facebook. So the same is true on Facebook, many sellers like to use Facebook as a channel for marketing. And we are sure to find some rules, For example, many marketers will sell products at a discount on the Facebook platform, so we can input following words in the Facebook search box. ◎ 50% off free shipping ◎ Free shipping Then select the video tag, …

Read More >>

Suggestions for Amazon sellers to boost sales

1, Get as much reviews as possible Consumer reviews play very important role, with 88 percent of consumers trusting online reviews. Therefore, sellers should try their best to get as much positive customer reviews as possible, and it’s better to have photos. However, about 90 percent of Amazon buyers don’t leave comments, so sellers can use Feedback Five or similar tools to increase the amount of feedback and remove negative reviews.   2, Use the appropriate keywords to improve SEO In addition to the seller’s rating and product price, Amazon also uses the keywords in the product title to rank the listing. Amazon’s product titles are limited to 500 characters and are recommended to include brands, descriptions, product line, materials, …

Read More >>

Good advice for practical operation: 14 basic methods to increase Amazon sales

Whether you are new seller or experienced seller, you may have invested much time and energy in trying to increase Amazon sales. This paper will introduce some basic methods for sales increase, hoping that it will help the seller improve the sales strategy on Amazon and stand out in the competition.   1.Frequently check the UPC code When publishing listings of new products on Amazon, it is able to choose to input product barcode or UPC code, so that Amazon can visit all information of the product automatically. But manufacturer may not change the UPC code even if the product has been changed or renewed, so the seller must be careful enough. That is, the seller should always be sure that the …

Read More >>

In-depth analysis: How to carry out Amazon SEO?

How to carry out Amazon SEO? Essentially, you need to optimize three contents: relevance and conversion rate, buyer satisfaction and retention rate, which mainly involves the following points: I.Product listing optimization 1.Title optimization (core of the optimization) It is the core of the title listing optimization and will directly affect the performance of your product in search results. According to Amazon guidelines, the title should contain the following elements: Brand Product line Material/ key features Product type Color Size Package/quantity Key points of optimization: It is critical to arrange these elements reasonably while using additional keywords in the title. The order of keywords and the choice of keywords can significantly affect product sales and rankings. The order of the keywords: In Amazon’s natural …

Read More >>

How to find Amazon buyers and conduct remarketing by using Facebook?

Today we’d like to share Retargeting, a brand new way for off-site promotion in 2019, with you! We need to point out that off-site promotion does not mean that outside Amazon only. However, these methods can be applied to the off-site promotions of nearly all B2C and B2B platforms!   Why is Retargeting so important for off-site promotions?   The function of Retargeting is that when any customer views your listing page or puts any product into his or her shopping cart without buying it immediately, relevant advertisements will lock in the customer via its browsing history, Cookies, and continuously display relevant products in other pages viewed by the customer to increase his or her probability of placing an order. …

Read More >>

Beginner Sellers Must Add to Favorites—-A Collection of Amazon Nouns

Do you still vex at being incomprehensible to Amazon professional vocabularies? This article will analyze every type of Amazon related nouns in detail. The beginner sellers must not miss it! SKU – Stock Keeping Unit It refers to the quantity unit of stock in and out. For e-commerce: 1. SKU is a type of commodity, each of which has a SKU for the e-commerce to conveniently distinguish goods. 2. One commodity with various colors will have many SKUs, for example, one clothes has red, white and blue colors, and then the SKU ID will be different. If ID is the same, it will cause confusion that wrong goods will be delivered. ASIN – Amazon Standard Identification Number ASIN, a letter-number …

Read More >>

10 critical Amazon policies in 2018

There was no shortage of news for Amazon and how it affects seller in 2018 and beyond. In 2018,Amazon had record-breaking in Black Friday and Cyber Monday,which bringing in big sales for the retail giant. Here’s a recap of the top 10 policies that seller need to know.   1.Amazon rebrands Advertising Features in September.   Amazon’s advertising business is comprised of three main divisions: Amazon Media Group (AMG), Amazon Marketing Services (AMS), and Amazon Advertising Platform (AAP). Amazon merged the three units into a single division called “Amazon Advertising” in early September.   AMG sells display ads across its marketplace, hardware devices (like the Kindle and Fire TV), and other websites. AMS offers a pay-per-click performance marketing suite that …

Read More >>