According to Amazon’s latest Review rating algorithm, the following options affect the overall rating of the product.
1. Buyer’s review time;
2. If the review has VP badge;
3. Number of words of the buyer’s review;
4. Review buyer’s account security index;
5. Clicks of Helpful.
6. Clicks of review details.
Everyone should also realize that the comprehensive rating of many listings will be based on the 5-star VP rating, as well as the multi-aspect and optimization which is a key factor to improve the rating.
To obtain a high-quality review, it is essential to improve the quality of products and listings.
Moreover, you may make the following efforts:
▪Build your customer mail list. An EDM review claim shall be built via mail properly.
▪Provide high-quality customer service. Pre-sales friendly communication can reduce negative reviews arising from various reasons. The after-sales professional effective solutions can help you obtain the buyers’ trust to change the review.
▪Make full use of feedback on customers’ resources. Many customers leave feedback instead of a review. This type of customer will share the experience through responding with appropriate guidance to help more buyers understand the product. It is highly probable to obtain 5-star reviews.
Other uncontrollable factors to improve the overall rating are not suggested to be tried to avoid irreversible consequences.