Understanding Amazon PPC and the Important Role of AcoS

When it comes to maximizing your sales and profits, you are likely going to be looking at doing advertising on Amazon itself. Amazon has a built-in advertising platform based on pay-per-click (PPC) ads that are shown on search results (sponsored products, sponsored brands), or on product pages (product display ads). One thing you need to know when you are spending money on your ad for your products, is that you need to know how successful they are. How much you are cutting into your profit with your advertising spending is the main method to determine ad campaign success, and you do this through Advertising Cost of Sales (AcoS). With the help of online seller tools such as tool4Seller, you can …

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Amazon Marketing Services-What is AMS and How Does Serious Sellers Manage it

One of the most important parts in ensuring that your products get sold on Amazon is visibility to the consumers that are browsing the website and interested in what your storefront is offering. Targeted advertising is one of the most essential ways of doing this, and Amazon provides a method for this in the form of Amazon Marketing Services or AMS. However, serious sellers should consider investing in outside marketing tools to optimize their AMS Advertising for the best possible results. Marketing tools such as tool4Seller can make using AMS a breeze, help you easily build effective marketing campaigns, and give you all the analytical data to adjust your keywords to best match your products to interested consumers.   But, …

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Top Tips for Running Amazon Automatic Campaigns

No matter how long you have been selling on Amazon, Amazon advertising is undoubtedly the most difficult part for Amazon sellers.   So, we are going to give you a complete guide with everything you need to know when running Sponsored Products Automatic Campaigns on Amazon. But the Strategies of Amazon ad campaigns are very complicated, we will talk about the automatic targeting campaigns first in this article.   Since the internal advertising is one of the traffic portals that Amazon sellers can actively control, we should enrich our understanding of it. By the use of automatic targeting, Amazon will automatically show ads for your products and match keywords and corresponding product categories for your listings during the display process. …

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