Beginner Sellers Must Add to Favorites—-A Collection of Amazon Related Nouns

Do you still vex at being incomprehensible to Amazon professional vocabularies? This article will analyze every type of Amazon related nouns in detail. The beginner sellers must not miss it!

SKU – Stock Keeping Unit

It refers to the quantity unit of stock in and out.

For e-commerce:

1. SKU is a type of commodity, each of which has a SKU for the e-commerce to conveniently distinguish goods.
2. One commodity with various colors will have many SKUs, for example, one clothes has red, white and blue colors, and then the SKU ID will be different. If ID is the same, it will cause confusion that wrong goods will be delivered.

ASIN – Amazon Standard Identification Number

ASIN, a letter-number combination randomly generated by Amazon, is a special coded identification of Amazon commodities and each commodity has different identification.

KYC – Know your customer

KYC policy not only requires financial institutions to implement account real-name system to know the actual controller of the account and the real beneficiary of the transaction, but also needs to have a full understanding of the status, permanent address of the customer or the business an enterprise engages in and take corresponding measures, so as to know the legitimacy of the funds sources.

FBA – Fulfillment by Amazon

FBA means all the high standard logistics services provided by Amazon, including storage, goods picking, package, delivery and return of goods.

UPC – universal production code

UPC is the earliest code applied in large scale, whose characteristics lie in that it is a code with fixed length and continuity. Currently it is mainly used in American and Canada; because of the extensive application, it is also called as omnipotent code. UPC code can only be indicated by number, so its code set is from 0-9.

GCID – Global Catalog Identifier

GCID is a brand identifier generated interiorly. When your brand is successfully put on file, Amazon will automatically allocate a unique GCID—16 characters with letters and numbers after you provide a key attribute. This GCID code will equal to the UPC code in each of your listing, and then your UPC code can be omitted.

ODR – Order Defect Rate

ODR is the percentage of receiving negative feedbacks, transaction guarantee claims of Amazon mall or the rejected orders of service credit cards. The objective is no more than 1%, which must be reached.

10 critical Amazon policies in 2018

There was no shortage of news for Amazon and how it affects seller in 2018 and beyond.

In 2018,Amazon had record-breaking in Black Friday and Cyber Monday,which bringing in big sales for the retail giant.

Here’s a recap of the top 10 policies that seller need to know.

 

1.Amazon rebrands Advertising Features in September.

 

Amazon’s advertising business is comprised of three main divisions: Amazon Media Group (AMG), Amazon Marketing Services (AMS), and Amazon Advertising Platform (AAP). Amazon merged the three units into a single division called “Amazon Advertising” in early September.

 

AMG sells display ads across its marketplace, hardware devices (like the Kindle and Fire TV), and other websites. AMS offers a pay-per-click performance marketing suite that lets vendors boost their sales with sponsored product placements, sponsored brand ads, product display ads, and custom Amazon Stores. Unlike AMG ads, AMS ads are only displayed for products sold on Amazon. Lastly, AAP is a programmatic advertising platform for AMS that offers self-serve and team-assisted marketing campaigns.

 

2.Amazon launches Amazon Attribution, a measurement solution for brands that sell on Amazon

 

Amazon Attribution is a new beta measurement solution that provides brands that sell on Amazon with sales impact analysis across media channels off Amazon.

 

For the first time, using Amazon Attribution, brands can measure the impact of display, search, and video channels based on how consumers discover, research, and buy their products on Amazon.

 

Amazon Attribution allows seller to:

 

Measure: Gain insight into advertising channel effectiveness through Amazon sales impact analysis

Optimize: On-demand attribution reporting allows for in-flight optimization

Plan: Review channel performance and relevant Amazon audience segment insights to help plan future marketing strategies that can maximize ROI

 

3.Amazon Sponsored Products New Product Targeting Features

With product targeting, it’s easier to reach shoppers as they browse detail pages and filter search results for specific products similar to yours.

 

What is changing for Sponsored Products Targeting?

 

Sponsored Products has expanded to include several new keyword and product targeting capabilities including:

 

Enhanced Auto Targeting, only available in auto SP campaigns

Product Attributes Targeting, only available in manual SP campaigns

 

Now there are 4 different default targeting options within auto campaigns including:

 

Loose Match / Close Match: This option allows your ad to be shown in the search results if your ad product closely or loosely matches searches results from shoppers.

Substitutes / Complements: This option shows your ad on the detail pages of products that are substitutes or complements of your ad products.

 

4.Amazon Breaks “Cyber Monday” Record – Again!

 

Amazon broke its own record on Cyber Monday, selling more products worldwide than any other day in its history.

 

5.Amazon Launches Born To Run Program

 

Due to the introduction of  latest program, “Born to Run” – select Vendors now have the opportunity to launch new products on Amazon at an accelerated rate rather than having to wait to ramp up sales & positive reviews.

 

6.Amazon activates Accelerator Program

Amazon is leveraging a new feature called the Amazon Accelerator Program to expand their “exclusive product offerings” and “help create more brands to be sold exclusively on the website”.

 

7.Video Available To Brand Registered Amazon Sellers

 

Now brand registered 3P sellers have the option to “Add Video” to their product detail pages.

 

Before this was only available in Beta for some 3P sellers or specific categories.

 

UPDATE: Please note, this video feature is out of beta but not necessarily available to all sellers yet. Please continue to check your account as this feature rolls out.

 

8.Prime Day Breaks Record

 

According to Amazon’s official press release, on Prime Day small and medium-sized businesses worldwide have exceeded more than $1 billion in sales on Amazon.

 

Unfortunately, due to a website glitch, the launch of Amazon Prime Day 2018 did not go as smoothly as planned.

 

9.Amazon is now the third biggest digital ad seller in the U.S.

 

According to a September eMarketer report,Amazon is now the third biggest digital ad seller in the U.S., outperforming both Oath and Microsoft to come in at No. 3 behind Google and Facebook. eMarketer predicts Amazon ad revenue will increase more than 50 percent per year through 2020.

 

10.Amazon review policy updates

 

In order to protect the integrity of the Amazon marketplace, Amazon has adopted a zero-tolerance policy towards violations of customer reviews. Requesting product reviews should be a best practice for most sellers, because reviews are so important in the Amazon ecosystem.

 

What Are the Rules?

Any attempt to manipulate an Amazon product review is forbidden.

Don’t ask a reviewer to change or remove a product review.

Sellers shouldn’t divert negative reviews while positive reviews are sent to Amazon.

 

Creating a variation relationship between products as an attempt to manipulate reviews and boost an item’s rating is prohibited. If you send a physical request for a review in your product’s packaging, that request should not ask for a positive Amazon review or offer any type of incentive in exchange for an Amazon customer review.

 

Few things in Amazon you need to know this week

1.Amazon recently bought “Amazon.se” domain as well as entered into a contract with Postnord, a local logistics company.It was initially reported that the company was possibly launching an e-commerce site in Sweden. It is instead launching AWS services for the region.

2.Amazon reportedly wants to curb selling ‘CRaP’ items it can’t profit on, like bottled water and snacks.Amazon is now eliminating some items and working with its manufacturers or vendors to repackage some items so they’re more profitable to sell online.Like Coca-Cola products, Amazon will work out a deal where it ships directly from Coke, instead of an Amazon fulfillment center.

3.In November, Amazon announced a new service called Amazon Comprehend Medical, which aims to help hospitals, insurers, and pharmaceutical companies analyze their health-record data.

Useful Links and Info for Doing Business on Amazon

Hello Amazon sellers, we think you may like to have these useful links and info for doing business on Amazon:

1. Amazon Best Sellers by Category:www.amazon.com/Best-Sellers/zgbs

2. Report Infringement:www.amazon.com/gp/help/reports/infringement

3. Amazon Global Selling:https://services.amazon.com/global-selling

4. How to become an Amazon Business seller:https://services.amazon.com/amazon-business.html

5. Buyers can submit feedback directly through this link:www.amazon.com/gp/feedback/leave-consolidated-feedback.html

6. Buyers can submit review directly through this link:www.amazon.com/review/review-your-purchases#

7. Selling on Amazon Fee Schedule:https://sellercentral.amazon.com/gp/help/200336920

8. Categories and products requiring approval:https://sellercentral.amazon.com/gp/help/200333160

9. To view your selling applications:https://sellercentral.amazon.com/hz/myqdashboard

10. Amazon Exclusives Program:https://sellercentral.amazon.com/gp/help/202033750

11. United States Patent and Trademark Office(USPTO) Trademark Search: http://tmsearch.uspto.gov ,Click Basic Word Mark Search (New User),enter Search Term,Click Submit Query

12. Contact Amazon by Email:
pq-review@amazon.co.uk
notice@amazon.com
investigate@amazon.com
seller-evaluation@amazon
seller-verification-enquiry@amazon.co.uk

More useful resources and info will be composed and posted, please stay tuned.

Risky Brushing Schemes Can Never be Trusted — Successful Sellers Now Applying “Fan Based Closed Circle” Strategy on Amazon

Recently, bad news sprang up frequently in the cross-border ecommerce community: Here was the storm of Amazon removing reviews, that small or big sellers’ number of reviews sharply decreased or even completely removed; some large business’s account was suspended due to policy violations. It can be seen that black hat techniques may win for a time, but it will not last for long. The seller can only cultivate real reviews by continuously accumulating fan base resources though policy compliant ways.

“Fan Based Close Circle” strategy can develop fans network that is secure and with high royalty.

It is actually easy to see that most “involved” sellers have something in common: they rise up and progress quickly with great sales momentum, by using some kind of high-risk resources, and then prompt the overall performance within a certain category. As a result, these unusual remarkable performances easily attracted Amazon’s attention.

In nowadays environment of Amazon advocating compliant operations, many big sellers have already abandoned the “adventurous” gameplay and turned to accumulate and develop their own customer base which can be a resource for their businesses in many ways. Thus, it is called ” Fan Based Closed Circle ” strategy.

As a matter of fact, many sellers are already applying this strategy. The difference lies in how much cost and manpower they have invested. Some sellers use a relatively basic strategy. In other words, the contact information of the purchaser can be obtained through the information in the existing orders, for sellers to use some other tools or channels (such as SNS) to build communication with users.

Design the relativeness of listings, and complete relevant actions of “fan base development”

While Amazon platform restricts posting reviews and suspend accounts from time to time, leaving many sellers in a desperate situation with no review and no traffic for their products. For survival in today’s fierce competition, they have to expand their own market and re-cultivate “the deserted farm”.

A seller stated that he was developing student group networking resources and conduct a small-scale free product testing, and the result was quite good. He started implementing this method from last month by himself and successfully gained 30 fans who can help to complete product reviews for ten products.

As he said, the advantage of this strategy was based on security of the buyer’s account. Encourage these buyers to participate activities such as clicking helpful button, posting FAQ, Facebook sharing, giving discount promotions, product give-away, posting off-site influencer videos, and relevant activities to engage more fans and increase activeness of fans, thus achieve the goal of controlling product traffic and conversion.

At the same time, he also emphasized that the purpose of developing fans is also to build up the relativeness of listings. He also use crawler tools to crawl user information on eBay, Amazon and other platforms to create relevant contents. “For example, if a customer purchases a hot-selling product A, meanwhile this buyer buys/saves my product B, then there will be high relativeness to be established between both on Amazon. Eventually B product will show up on the product A page as a frequently bought together item or in the other page sections.”

A brief summary in the end, the so-called “Fan Based Closed Circle” means a cyclic process “attract fans – educate fans—fans conversion—fans retention— brand cognition and fans spread brand awareness”, which is a safe and repeatable business model involving no rule-breaking operation.

Three Tips that Sellers Have to Know to Increase Sales on Amazon by Differentiating Products

More and more people started to lose confidence in selling products in Amazon, which is due to nothing but poor sales performance. How could you succeed on Amazon without determination? Today I will share some experience with you to give everyone more confidence.

As stated in a letter from Amazon to shareholders lately, ” More than half of the sales on the store’s website came from third-party sellers on Marketplace.” Amazon is witnessing increased competition. Many seemingly promising markets can soon become saturated. To follow the step of Amazon, sellers must find new methods to improve products while maintaining low-cost.

This article will introduce the three simple tips, to help sellers to increase sales volume by differentiating products. These methods are not only applicable to sellers who just started purchasing products, but also to the sellers who have begun to sell products.

Tip 1 — To see what is not available on the market before making purchase

When sellers narrow down their product selection and plan to enter a market, first of all, they should look at the reviews on competitors’ listings, and pay attention to complaints and critical reviews, and gain a understanding of the products. For example, whether the product is cheap and easy to break? Whether consumers think that the price is a little bit too high or they actually want a different product?

After determining commonly seen critical reviews, sellers can ask suppliers if they can make improvements on these shortcomings. Meanwhile, they should ensure that the improvement of products will not cost too much. In doing so, sellers can make sure the cost is still low enough to maintain competitive pricing in the market.

In other words, if the price of a product is 3 dollars, then don’t invest 2 dollars to improve it. You should improve the bestselling products in the market while maintaining low cost.

You should ensure that the modification meets demands of the market. Don’t ask a supplier to produce the light green lemon juicer just because you like it. You should conduct market research first and make sure that product can sell in the market.

You also can conduct keywords research, to see if it is necessary to change the product features. For example, you can study relevant keywords search of iPhone cases. Then you will find that iphone 6s case blue is searched for 1,660 times every month, while blue iphone 6s case is searched for 2,494 times every month.

This indicates that there is a big demand for blue iPhone cases. However, in the search results of the first page, only 2 iPhone cases are blue. From the search volume every month, you can see that blue probably is a popular color.

It is very meaningful to do these researches during the procurement process. This allows sellers to assess the cost of differentiating a product before entering into a market. If a seller has already started to sell the products, a survey is also meaningful.

Sellers can ask suppliers to tweak products at any time to make necessary improvements. This seems nitpicking, but every improvement shall help sellers to increase sales on Amazon.

Tip 2 — Show high quality photos to consumers

Good photos also can make your products look special. Have some high quality photos in place is still the best way to make your products stand out in search results.

If you can’t take good photos by yourself, find some good photo studios to take photos for you. The main images of products determine the first impressions to your consumers, since consumers can only see them in the search results page. You can buy some professionally taken photos and test them respectively, to find the ones with highest click through rates.


Most FBA sellers on Amazon underestimated the importance of product images, which are crucial for increasing product sales. This is the consumer’s first impression of the product. Before seeing the price, the consumer will see the picture.

Product images with high click through rate and conversion rate generally include the following elements:

1. No flaws, professionally edited, pure white background.

2.Neat, clean, with accurate description

3.Display all relevant information about the products that are needed by consumers for making decision.

Rich information of photos does not mean to add information in images. Adding excessive texts on main images violates Amazon’s product images requirements, and looks tacky, messy and unprofessional.

Only attracting consumers to click product page is not enough. After they enter into detailed pages of products, life-oriented photos can be used to help consumers to understand the use methods and sizes of products, and what they look like in life.

Tip 3 — Use Sponsored Ads to Increase Exposure

Only listing products on Amazon but not doing any marketing and promotion is not enough. Sellers should makre sure that consumers can reach the products through Sponsored Ads.

Even if a seller’s product has ranked No.1 in keywords search results, he still can increase product exposure and sales volume on Amazon with Sponsored Ads. Sellers can seek top searched keywords relating to the products through keywords research and key in the found keywords as broad match in Amazon’s sponsored product ads settings. They can run the ads for a week or a longer period, to test which keywords are generating most product sales.

Look for the best performing keywords in broad match ads, and put them in phrase match ads group with higher bids. Evaluate the performance after running ads for a week. If the keywords are performing well, you can put them in exact match ads group.

In this way, your Amazon ads costs can gradually reach the minimum, and your sales in Amazon will be optimized. When you find the most appropriate keywords, you can minimize the costs while maximize the return. A small investment of advertisement expense can greatly increase your product exposure, sales and overall ranking of products.

Amazon Brutally Deleting Reviews, How Can New Listings Gain Reviews?

Recently, Amazon is deleting reviews in large-scale has frightened many sellers. Those who used to acquire reviews through a shortcut now totally have no idea how to promote their new products. As early as last year, Amazon pulled the plug on all the incentivized reviews, and rolled out their own version as Early Reviewer Program. Many sellers may not have a clear understanding of this official program till now, but it is worth a try since the blow is becoming stricter.
Read More

This is Where the Traffic of 90% of Your Amazon Orders Came From

This is Where the Traffic of 90% of Your Amazon Orders Came From

Where would the traffics to your Amazon listings come from? Many people may give the following answers:

1. Traffic from keyword search result ranking;
2. Traffic from “Also bought” and “Also viewed” sections.
3. Traffic from Frequently Bought Together;
4. Traffic from Lightning Deals and Best Deals;
5. Traffic from outside of Amazon; Read More

Why do my numbers seem different across the various seller reports?

You might notice subtle differences across reports in your seller account, including Business Reports, Order Reports, Payments, Performance Reports, and so on. While some reports appear similar, each one uses a slightly different data set to help you understand different aspects of your account.

Here are several ways similar reports can differ:

  • Business Reportsincludes cancelled orders, while Payments does not.
  • Payments includes Amazon Fees, while Business Reports does not.
  • Business Reports By ASIN and Order Reports in Orders include all orders placed during a certain time period, regardless of settlement status. Payments only shows orders that have shipped.
  • Seller Performancein Business Reports By Date shows refunds according to the refund date. For example, when a unit is ordered in September and is refunded in October, the refund counts towards October.
  • Customer Metricsshows refunds according to the order date. For example, when a unit is ordered in September and is refunded in October, the refund counts towards September.