amazon product research

Why Can’t You Find the Best Products to Sell? I Have Summed Up Four Key Points about Choosing What to Sell on Amazon【Part I】

We often hear the saying, “To sell on Amazon successfully, 70% depends on what you sell and 30% is about how you operate.” So, selling the right products plays a big role in your success on Amazon, and the remaining factors are supply chain and operations. But all things are centered on choosing exactly what you sell.   Product research is a great challenge to your professional experience. For example: Ability to analyze data: Understand what consumers are concerned about in the market from the big data, and uncover other hidden business opportunities from keywords. Ability to integrate a variety of tools to choose products: For example, a combination of keyword tools and Amazon product selection tools. Ability to balance …


amazon brand registry

How to Quickly Contact Amazon Brand Service Directly?

As new sellers swarming in, there are also a lot of sellers quitting. If you want to develop your business on Amazon in the long run, you need to consider registering your brand and building a flagship store. You may get some troubles after registering your brand. Here we offer some suggestions for you to contact Amazon brand service team. Please take the following steps for your reference:   1. Login in on Amazon brand service page: (please bookmark the link for future reference);   2. Click on 【Contact us】in the bottom of the webpage;   3. Enter your name, telephone, email, brand information and so on and click on 【Next】. 4. Enter registered email of your store, company …


Why Amazon sellers can get an Order with 0$?

Why sellers on Amazon can get an order with 0$ without giving away free products?   This may happen when a buyer requires an exchange. Sometimes, customers may find out flaws or trivial details going wrong after receiving the products. As flaws not deemed as very big issue by customers, they would inform the seller to exchange a new one for them to try.   Of course, the buyer needs to return what they already got back to FBA warehouse. If, by any accident, the product wasn’t returned within 45 days, Amazon will compensate the charges of this deal. However, there may still exist some mistakes or compensation failures with so many goods going in and out the Amazon warehouse. …


How to Download Amazon VAT Transactions Report?

Before we learn how to download VAT Transactions Report, we need to figure out what Amazon VAT Transactions Report is.   The Amazon VAT Transactions Report contains relevant information for VAT on transactions that occur in VAT Services in Amazon-subscribed countries. … Sale: All transactions in which a buyer purchases goods from you. Return: All transactions in which a buyer returns goods to you and there is a product movement.   You will see information about the following transactions for AFN and MFN channels:   Sale: All transactions in which a buyer purchases goods from you. Return: All transactions in which a buyer returns goods to you and there is a product movement. Refund: All transactions in which you issue …


respond to amazon a2z

How to respond to Amazon A-to-z?

Many of Amazon sellers may come across with A-to-z, that is the refund guarantee service offered by Amazon to buyers, during operation. Some of you may get nervous whenever they find out an A-to-z request. After all, it might have impact on your ODR performance, or even get your account at stake of restriction if there are too many A-to-z requests in total.   (Notes: The Amazon A-to-z Guarantee protects customers who purchase items sold and fulfilled by a third-party seller. This guarantee covers both the timely delivery and the condition of items. If either are unsatisfactory while the seller cannot offer a solution agreed by the buyer, customers can report the problem to Amazon for a refund.)   So, …


amazon listing piggyback

Why Amazon Piggybacks on Your Listing and How to React?

Generally speaking, sellers will find their listing piggybacked by Amazon under the following three conditions: 1.A VC vendor authorized by Amazon is selling the same product. This happens rare in recent years and sellers don’t need to worry too much about it. 2.Amazon appreciate a certain listing and want to cooperate with the vendor. Under this circumstance, Amazon will contact with the vendor first to get permission on direct delivery to Amazon warehouse. And Amazon will sell under the same listing once the agreement is reached. Of course, normal sellers may not come across with that. 3.Amazon is piggybacking on your listing with “Amazon” or “Amazon warehouse” as the vendor. You will find this kind of piggybacking with goods in …


product description optimization

Let Your Product Do the Talking【Part four】

3 Ways to Enliven Your Product Descriptions 1,Use Sensory Language Sensory language refers to descriptions related to people’s visual, auditory and kinesthetic senses. These kinds of words will motivate customers, better if added with a few emotional expressions. For example, sellers deal in stuffed toys often use the words”soft”or”cottony”to highlight the texture of the plush. While, you may try to change it into “snuggly”. See, here comes more imagine rooms for you to think about how it comforts you to have the stuffed toy in your hugs.  As above picture shows, Patagonia uses words such as”comfortable against the skin”,”soft to the touch”instead of the normal”soft”and”comfortable”to describe boxer shorts in order to enlivening customer’s feelings about how comfortable it is to …


Let Your Product Do the Talking【Part three】

We talked about six cases last time on product descriptions and a lot of skills for applied scene writing.You may refer to that article for more reference.Today we are going to dig further into the secrets of product copywriting.   4 Tips on Writing Good Product Descriptions 1,Focus on product usage Without your product, how will customer handle with related problems? What changes your product brings to the customers? How the customer feels when using your product? The keys here are changes and user experience. Let’s take Happy Socks for example. Socks are daily necessities for everyone but usually get ignored by us. Happy Socks changed that by improving their socks as a symbol of fashion and sophistication. Therefore,their customers …


Let Your Product Do the Talking【Part two:Case studies】

  01 Phone case   “This phone case is made with layers of carbon fibers. It is shatter-resistant“ This is a feature. How can we rewrite it? “With this case, your phone could survive from any fall” Now, you get a benefit. Instead of giving plain and tough features, you should rather put yourself in customers’ shoes and convert features into benefits. In this way, you will get them interested.      02 Everlane   Everlane describe its products in a fashionable and elegant way which rhymes well with its brand style. They use casual chatting words such as “All. Damn. Day”, “take your usual size” very often to make their product much closer and casual to customers. So, it …


Let Your Product Do the Talking 【Part one】

Copywriting can be found everywhere whenever you are shopping, riding the subway or taking a glance at a signboard or leaflet, let along in a much boarder network space.  However, it is important not to put an excess of graceful grammar, fancy phrases and beautiful sentences when copywriting. The point of getting rid of all skill showoffs is to get to your final goal straight: conversion. Customers don’t want flattery. You need to do more in arousing their feelings and emotions with more interests on products and more resonance with the experience.  You will know the conversion works when your emails are answered instead of leaving opened. That is, clients are getting interested in your products. Moreover, they are willing …