Pros and cons of using FBA (Fulfillment by Amazon) 2019

The sellers are suggested to use Fulfilled by Amazon (FBA). FBA is the logistics service provided by Amazon, including warehousing, packaging, payment processing, delivery, customer service, and order return.     Let’s learn more about the advantages and disadvantages of FBA:   Advantages:   Compared to fulfillment by seller , FBA is favored by Amazon to receive the higher exposure and traffic, meaning more orders are possibly transacted Recently-announced two-day delivery is converted into one-day delivery (currently it only supports the Amazon.com) Prime logo is more attractive to Amazon’s quality users – Amazon members Increase chance of winning buy box 24*7 order delivery Intelligent warehouse management can shorten the delivery time Negative feedback from FBA distribution can be submitted for …

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The Basic Guide to Amazon Search Term Optimization

Amazon’s system includes five separate fields for search terms.It limits the length of the Search Terms attribute to less than 250 bytes.     Here are suggestions for optimizing your Search Terms:   1. You can obtain heat, ranking and change trend of the products by some software. The setting can also track the traffic words of the competitive products, and absorb the essence, with high efficiency.   2. Use automatic advertising to obtain some officially recommended keywords.   3. The relatively-labored original method is to obtain highly-correlated search keywords or long-tail keywords through pulling down the search box. After such operation is conducted according to various key keywords, you can obtain a lot of correlated keywords and then fill …

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How to Get the Amazon ‘Best Seller’ Badge at a Faster Pace of 2019?

Getting the Amazon Best Seller badge is a big goal that many Amazon sellers hope to achieve. This unique icon not only demonstrates strong profitable skills, but also give your listing a good boost for more exposure and sales.     We had made a comparison on the same listing. If no badge displayed in the listing, the conversion rates and the overall click-through rate (CTR) experienced significant drops, while the spending in ACoS was increased noticeably. It is proven that the Best Seller badge can greatly drive more clicks to your listing and promote conversion rates. Let’s share the decisive factor in getting the Best Seller badge for your listing, and learn how to improve your chances of getting …

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What’s the Safest Way to request a Review from your customers?

Product reviews play a vital role in purchase decisions.Product reviews do matter, specially when you are just starting.   If there are no reviews on a listing, it will be a drop in your conversion rates.   But in fact, consumers on Amazon don’t have the habit of leaving reviews. According to statistics, sellers can only get one real review out of every 130 orders. Some sellers felt quite depressed and asked, “Why haven’t I received a review even I sold 2,700 items on Amazon?”   It is also the fact that brushing and fake reviews will eventually be blocked by Amazon.   In this case, how to get more reviews for your products in a secure way?   Here …

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Amazon Listing Q&A Optimization

How to optimize Amazon Q&A page for the Listing?

The role of product Q&A on a certain level is similar to that of review. It is an indispensable part of the listing optimization to respond to some questions that the buyers are most concerned about.   The optimization of Q&A starts from the following two aspects:   1. Demand & Pain Points Since the buyers are most concerned about these problems, whether it is a new or old product, the survey and sorting of the competitor’s product Q&A are conducive to knowing well about the customer’s demands and pain points. For example, most of functions of smart bracelet need to be displayed on the APP terminal synchronously, and such information as charging, etc. can be reflected in the Q&A. …

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4 Ways to Optimize Your Product Description on Amazon

Descriptions are the five extended long descriptions of product bullet points.Even though descriptions are not weighted that much than title and bullet points, let along any grantees of it to be checked by every customer, Amazon sellers should take efforts in creating good descriptions as though these are to be read by majority of customers.   Please take the following steps for reference:   ▪ Upload YouTube videos to increase sales conversion. ▪ Give notifications to reduce after-sale problems. ▪ Explain highlighted features, especially descriptions of usage scenarios. ▪ Instruction of products and accessories.   To sum up,no matter bullet points or descriptions, they are all belong to components of copywriting; and a good copywriting is always more focused on …

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amazon FBA

The advantages and disadvantages of FBA -Help for new sellers

The sellers are suggested to use Fulfilled by Amazon (FBA). FBA is the logistics service provided by Amazon, including warehousing, packaging, payment processing, delivery, customer service, and order return.   Let’s learn more about the advantages and disadvantages of FBA:   Advantages:   Compared to fulfillment by seller , FBA is favored by Amazon to receive the higher exposure and traffic, meaning more orders are possibly transacted. Recently-announced two-day delivery is converted into one-day delivery (currently it only supports the Amazon.com); Prime logo is more attractive to Amazon’s quality users – Amazon members; Increase chance of winning buy box; 24*7 order delivery; Intelligent warehouse management can shorten the delivery time; Negative feedback from FBA distribution can be submitted for deletion; …

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black friday

What is Amazon Lightning Deals and How to Run It?

Amazon Lightning Deals is tempting for both Amazon buyers and Amazon sellers while buyers can rely on it to find more preferential products and sellers can apply it to identify more potential consumers as well as increase their brand awareness.   So, how exactly could Amazon sellers to run this fabulous Lightning Deals? Please check more details in below:   What is a Lightning Deal?   A Lightning Deal is a promotion offered in a limited quantity for a short period of time,Lightning Deals are available, one per customer, until either the promotion period for the deal expires or all the available inventory is claimed.   A Lightning Deal is a promotion offered in a limited quantity for a short period of time. Lightning Deals …

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How Amazon Sellers Check and Analyze Reasons for Returns Systematically?

There are always some returns when you running business on Amazon. Sometimes, it is the product to be blamed, sometimes, it is the customers not being satisfied. While, the reasons we get from the return mails normally come as “Buyer Return” and “General Adjustment” which are obscure enough to hinder your judgement on the real causes, neither could you decide whether the returned goods are in good conditions for resale. Try follow the steps in below to know how can you check and analyze reasons for return systematically and understand the roots of problem before taking any actions to improve your product or listing.   1. Click on 【Fulfillment】 under 【Reports】;   2. Click on 【FBA customer returns】in the bottom …

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amazon product research

Why Can’t You Find the Best Products to Sell? I Have Summed Up Four Key Points about Choosing What to Sell on Amazon【Part I】

We often hear the saying, “To sell on Amazon successfully, 70% depends on what you sell and 30% is about how you operate.” So, selling the right products plays a big role in your success on Amazon, and the remaining factors are supply chain and operations. But all things are centered on choosing exactly what you sell.   Product research is a great challenge to your professional experience. For example: Ability to analyze data: Understand what consumers are concerned about in the market from the big data, and uncover other hidden business opportunities from keywords. Ability to integrate a variety of tools to choose products: For example, a combination of keyword tools and Amazon product selection tools. Ability to balance …

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