The ad campaign is underperforming? Maybe because your advertising strategy is wrong!【Part II】

4. I have created campaign, but I can’t get any orders. What is the reason? The general result of advertising is to increase sales that are independent from natural traffic, but if your Listing has made in-station ad and still can’t get orders, you should consider the following factors: (1) If  ad clicks are rarely, in this case, you should not be anxious even if no orders is generated, enough large data is foundation of the order, therefore, either observe it patiently or improve advertising bidding to increase AD clicks and then wait;. (2) The listing optimization does not grasp the key points, or the Listing is not recognized by the system, the system cannot accurately determine or cannot match …

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The ad campaign is underperforming? Maybe because your advertising strategy is wrong!【Part I】

Amazon advertisement campaigns, whether or not they are created, have almost instant effect on orders. A Listing that does not perform badly will inevitably increase the number of orders if it advertises. If the ads that was created for a Listing is stopped for any reason, the total number of orders will also decline significantly. Although the results of advertising are obvious to all, the effect is different and varies greatly depending on the different ad optimisation of different sellers. Here are a few of the questions frequently asked by sellers. Let’s review our understanding and knowledge of ads.   1. How to advertise low-priced products? Under the currently fierce competition on the Amazon platform, the bidding price of advertising …

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Illustrate the pros and cons of Amazon’s VINE VOICES program

While browsing competitors’ reviews, many sellers will find some Vine voice signs next to the reviews. So,what’s Amazon Vine Voice? Amazon has issued new regulations on reviews. It is not allowed to send discounted or free products to reviewer to third-party organizations (such as Facebook group review, major review websites, etc.) in exchange for reviews. Amazon Vine Voice project team is the only legal group to make discount codes or Free & Deals. Amazon offers Vine members free products provided by the participating sellers. Vine reviews are offered independently by Vine Voices and cannot be influenced, modified or edited by the seller. Amazon will not modify or edit Vine reviews as long as they’re in line with the Posting policy. …

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Do you really know how to open a Case? What problems in Amazon operation can be solved through a Case?

Everyone who operates store in Amazon will encounter a variety of problems, even some difficult problems, and often in midnight. This is when we need to open a Case to communicate and solve the problem, because everything else (except operation method) should be subject to Amazon who has the final interpretation right. The following problems can be solved by opening a Case:   1. Listing is changed by VC account For example, the picture is changed, the title is changed, or something like that. Generally, you can open a Case at midnight to contact customer service to solve this kind of troublesome situation, and leave your phone number for Amazon to call over, and then ask the customer service to …

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6 ways to quickly get five-star reviews on Amazon

From the perspective of the store: In the Amazon platform, the importance of comments is obvious. A good feedback rating and sufficient feedback quantity represent the honor of the store, which is easier to gain the trust of customers and ensure the quality of customers. Moreover, it has a WOM effect. From the perspective of buyers: Most buyers will check the reviews before buying the products, compare the buyer’s reputation of similar products, therefore, true and effective reputation and a large number of 5-star reviews can make hesitant buyers determined to buy. The dream is beautiful, but the reality is cruel: It is not easy to get five-star reviews. So how do you get a five-star rating? Supreme conventional service, …

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Six ways to drive more traffic to Amazon store, easily become a big seller

All sales volumes come from traffic conversion, especially for Amazon. Optimization and promotion are key factors in determining sales volume. In fact, millions-level Amazon big sellers do not have any superpower that is different from ordinary people, but they know better than small and medium-sized sellers to develop channels and get traffic. We have integrated 6 major traffic sources to help you increase sales.   1. Listing optimization (external traffic driving) Listing is the highest conversion factor and is a preference for sellers on Amazon. Listing can be understood as a shelf product from a popular perspective. It includes keywords, Search Terms, Bullet Points, product descriptions, and product reviews. Keyword rankings determine Amazon lisiting traffic. When optimizing keywords, product keywords …

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Why can’t you find your Amazon product? It’s important to sort out these three rankings.

One question that many sellers may ask is why my products can’t be found on result pages when I search keywords of it? I almost finish the result page! So, what is going wrong? Whether and where a listing can be found is depending on its weight verified by Amazon. When it comes to the weight and ranking of listing, you have to cover the three rankings Amazon sellers constantly comes across when operating their stores, that are, keyword ranking, AD ranking and BSR rank (Best Sellers Rank). Among them, keyword ranking is stable, which allows your product presenting on certain position on the result page whenever buyers are searching this kind of products with a related key word. Therefore, …

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How to avoid Amazon’s long-term storage fees during the off-season when inventory is overstocked?

Have you noticed the notification about long-term storage fees in the Amazon’s backstage recently?The new policy has come, the FBA will check the inventory on the 15th of each month. Amazon will charge long-term storage fees for inventory that has been stored in the Amazon operations center in the United States for more than 365 days at a price of US$6.9 per cubic foot at that time. Moreover, these months are also the off-season of the platform sales when the sales volume has been affected, so what do we need to do about the overstocked inventory in Amazon? Or how to avoid long term storage fees? How to determine the inventory to be paid for? We can check which ASIN …

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amazon brand registry

How does amazon store apply for Brand Registry?

It is estimated that the first reaction of the seller when he hears the word “brand registration” will ask: Isn’t this the Amazon brand registry? That is, when you get the certificate after registering the trademark, you can apply for the Amazon brand registry. After the brand is filed, the seller can apply for the GCID exemption, upload the listing without UPC or EAN code, and lodge a complaint righteously after listing hijacking, however, that’s not what the brand registration means here.   What is Amazon Brand Registry? Brand registry can be understood as that the seller who has applied for brand registry can authorize third-party sellers to sell the products of his own brand through Amazon brand registration. Of …

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How to appeal an Amazon Seller suspension?

1. It is you who know best why the account was suspended. It can be summarized as follows: Poor account performance (some customer metrics for your account, such as order defect rate, cancellation rate, late shipment rate, etc. did not meet Amazon’s requirements.) Violate the sales policy of Amazon (selling counterfeit goods, selling fake goods, and uploading products seriously violate the rules and ignore the requirements of the platform. When the multi-account operation within the same site is associated, the sales permission of one account is removed and other accounts will also have problems). Sell products that are prohibited by the platform There’s a reason to close your account except for the occasional mistake of the Amazon system, so don’t …

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