Six ways to drive more traffic to Amazon store, easily become a big seller
All sales volumes come from traffic conversion, especially for Amazon. Optimization and promotion are key factors in determining sales volume. In fact, millions-level Amazon big sellers do not have any superpower that is different from ordinary people, but they know better than small and medium-sized sellers to develop channels and get traffic. We have integrated 6 major traffic sources to help you increase sales.
1. Listing optimization (external traffic driving)
Listing is the highest conversion factor and is a preference for sellers on Amazon. Listing can be understood as a shelf product from a popular perspective. It includes keywords, Search Terms, Bullet Points, product descriptions, and product reviews.
Keyword rankings determine Amazon lisiting traffic. When optimizing keywords, product keywords and category keywords are very important, because Amazon will import the seller’s products into a certain category ranking, and then automatically rank the products, so comprehensively optimizing product keywords + category keywords will bring very good effect.
How can you become a big seller with millions of sales if you don’t know where these channels are?
2. Sponsored Ads (external traffic driving)
Push Listing on the search results page, after purchasing keywords from Amazon, to drive sales. Amazon’s keyword is pay-per-click, each location has a different price, and reasonable purchase of keywords is a core element of profitability.
3. Search engine promotion (Drive traffic to Amazon)
In addition to traditional Google paid search ads, Google AdWords, Google shopping, Bing, Yahoo and local search engines. Reasonable keyword mix will have a multiplier effect.
4. Search engine promotion (Drive traffic to Amazon)
5. Drive traffic from Video websites
Compared with the simple graphic product introduction, video is a very expressive and powerful communication method. Websites such as YouTube, Vimeo, and Dailymotion.com are all very popular video platforms. If you can integrate the product into the video and cause forwarding, it will definitely play a role.
6. Drive traffic from Social platforms
Facebook, Snapchat, Pinterest, and Quora are all have a lot of sticky users. If you can gather a group of loyal fans on these platforms and form leadership opinions, use new product LD and the first purchase cashback method to attract target audience and drive the traffic to your platforms, you can achieve better results, however, the steps 0 to 1 is a process that requires a lot of money. You can find a web celebrity to pay for promotion.
7. Drive traffic from Shopping guide websites
The shopping guide website is of course essential, taking full advantage of the following websites will multiply your sales volume.
Slickdeals
Features: heavy traffic, large order, lasting long time
Specific conditions:
A. The number of store feedbacks is no less than 1000 (required)
B. The number of reviews for listing promoting is no less than 50 (non-essential conditions)
C. The score for Listing promoting is greater than or equal to 4.0 points (non-essential conditions)
D. Discount prices should be attractive (non-essential)
Dealsplus
Features: Under the premise of effective coding Code, it is necessary to maintain the sustained existence of sales promotion and flexible operation.
Specific conditions:
A. The number of Amazon store feedbacks is no less than 1000 (required)
B. The number of reviews for listing promoting is no less than 20 (non-essential conditions)
C. The score for Listing promoting is greater than or equal to 4.0 points with excellent listing performance.
6. Drive traffic from Shopping guide websites
Features: Under the premise of effective coding Code and sustained existence of sales promotion, the traffic is high with slow ordering and longer lasting time based on different products, time periods and different sections.
Specific conditions:
A. The number of store feedbacks is no less than 1000
B. The number of reviews for listing promoting is no less than 15.
C. The score for Listing promoting is greater than or equal to 4.0 points
6. Drive traffic from Shopping guide websites
Fatwallet
Specific conditions:
A. The number of store feedbacks is no less than 1000
B. The number of reviews for listing promoting is no less than 20
C. The score for Listing promoting is greater than or equal to 4.2 points
6. Drive traffic from Shopping guide websites
Kinja Deals
Specific conditions:
A. The number of store feedbacks is no less than 500.
B. The number of reviews for listing promoting is no less than 20
C. The score for Listing promoting is greater than or equal to 4.2 points
6. Drive traffic from Shopping guide websites
In the premise that everybody has equal ability and resource, traffic is an important factor in determining whether you are a big seller or a small or medium seller. The more traffic introduced, the higher the sales ranking, and then the more traffic, the number of reviews and conversion rate will increase, and thereby form a virtuous circle.
About Tool4seller
A best-in-class Amazon seller tool that is specialized in sales& profits analytics, PPC optimization, keyword research, competitor tracking, instant alerts for listing hijacking, price changing, and inventory updates, etc.