Tips on how to do Amazon Keyword Research

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Amazon is a one-stop shopping platform for everything, but determining how to make the most of your store may be difficult. While you may be aware of the many keywords that people use to locate your items on Amazon, determining which ones are the most successful might be tough.

 

Want to learn how to do Amazon keyword research? This post will provide you with useful Amazon keyword suggestions. We attempted to lay down the techniques of Amazon keyword research, as well as why it’s important and how to locate the perfect keywords for your goods.

Amazon Keywords and Their Importance

Amazon keywords are terms and phrases that Amazon has indexed, making them a valuable SEO resource that you should employ to improve your listings. A keyword is a single phrase or a string of words that describe a certain product that you wish to sell.

 

These are the terms that customers use while searching for items on the Amazon website. These keywords assist buyers in finding your items

 

Amazon makes every effort to give appropriate product suggestions to shoppers. It is a global keyword tool that allows you to easily search for keywords before committing to selling a product.

Source: MarketingCharts

If you utilize the appropriate keywords and take time to improve them, you may find that your efficiency and sales increase. But first, you must learn how to find the most important and relevant keywords for your listings. Let’s go into Amazon keyword tips, namely how to pick the proper keywords.

 

How to Choose Keywords for Amazon
Product Terms

Product terms keywords are a useful strategy for increasing exposure on Amazon. These phrases are keywords that define the hows and whys of your items and are used by buyers looking for a product that will meet their unique demands. These phrases are often more difficult to deal with, but they produce traffic, which may eventually translate into brand awareness for e-commerce companies because visitors will undoubtedly browse around to see if you have more attractive things. These might also be brand-specific phrases, which may not generate the greatest page visits but will almost surely enhance conversion potential.

Competitor Terms

Competitor terms are generally utilized for PPC ads, but they may also give significant insights because they show how your competitors got to the top of the SERP. Substitute and complimentary phrases may appear in the keywords of your competitors.

Audience Terms

Audience words are comparable to product phrases in that they cast a larger net and entice prospective buyers who like browsing. Keyword terms that do not fit into one of the preceding categories represent all of your potential customers’ searches. They are not general and are usually the result of an average customer’s thoughts.

For example, if you offer bike wheels and accessories, your potential customers may be seeking the best off-road bike equipment or something similar. If you can put yourself in their shoes, you’ll be able to find the keywords that are most likely to boost your product’s exposure on Amazon.

How to do Amazon Keyword Research?
Use Keywords in Amazon Product Titles

Be descriptive and employ keywords while writing your Amazon listing’s title, description, and bullets. Otherwise, your items may not appear in search results. Your product descriptions should assist customers in locating your items amid hundreds or dozens of rivals. Make sure to include the keywords in your product descriptions.

 

Aside from the product title, keywords should be included in the product descriptions.

Focus on Your Target Audience

When determining which keywords to utilize on your Amazon products, it’s critical to first establish who your target market is. Because of its large readership, Amazon is a goldmine for revenue options. However, merchants frequently target too broad an audience. Failure to customize their SEO approach for each platform leads in a slew of underperforming efforts. If you’re just getting started, one method to get in front of people is to target your Amazon audience directly.

Optimize Amazon Product Pages

It’s known that having the proper keywords in the product title and description is the greatest approach to earning a sale on Amazon. The title fields of your items on listing pages are a great place to put variants of your major keywords together with solid descriptions that increase conversions. To ensure that shoppers don’t skim your material, focus on the conversion-led descriptions of your listing.

 

Because sales and conversions are important in A9, you must persuade the user to click the “Add to basket” button. Include product keywords and a product description in the “About this item” section — this material is indexed and used to rank products in search results and category pages.

Use Amazon's Search Bar for Keyword Suggestions

Amazon is extremely helpful in guiding sellers to success, and they are constantly encouraging you to use their tools. Access to keyword suggestions via Amazon’s search bar is a huge advantage.

Simply enter your Amazon keywords into the search box on the Amazon homepage and click the ‘search’ button. You should see suggestions that come up when you do a search. Click “Suggested search tags” to see Amazon’s suggested keyword suggestions.

Use Backend Keywords

Backend Amazon keywords are unlisted keywords that only Amazon sellers are aware of. Even if visitors do not see these keywords, they inform Amazon that a specific keyword is relevant to your list. In a nutshell, it allows sellers to target keywords that they would not be able to target on a product page.

This simple trick will assist you in optimizing your listing for higher conversion rates. This technique may not be widely used on Amazon, but if you have a well-researched list of backend keywords that you know will help you sell your product, it can be beneficial. You can filter the results by“People who bought this item also bought” and “People who bought this item also viewed.”

 

Tool4seller’s Reverse ASIN Lookup is a great tool to help you write your search terms. You can use reverse ASIN lookup to identify the actual Amazon PPC keywords that your competitors are using to drive sales. You can use this information to target the same keywords in search results. This is simple to accomplish with Amazon’s brand analytics tool. This, however, will yield only limited results. It would be more beneficial and insightful to use Tool4seller.

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