How do Amazon sellers hijack and anti-hijack listings (Operations illustrated with graphics) Part I

Part I Speaking of listing hijacking, many sellers are mixed with happiness and worries. He is very happy when he takes advantage of others’ traffics; but when competitors take advantage of his traffics in turn, he will be particularly depressed. Especially when he encounters the following tough hijackers, it really drives him to gnash the teeth in anger. Today, let’s have a deep talk on this topic. The main points of this article are as follows: 1. What is listing hijacking? 2. What are the merits and drawbacks of listing hijacking? 3. What are the requirements of listing hijacking? 4. How to deal with malicious listing hijacking? 5. How to prevent listing hijacking? 6. How to reasonably hijack a listing? …

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How to maximize the benefits from Amazon’s three AD types?

Amazon offers three ads options for vendors and sellers: Product Display Ads, Sponsored Products, and Headline Search Ads. How to get the most out of these options? In order to win the Buy Box and establish a brand, you should first be familiar with each type of advertisement and how to use it, whether you are through Seller Central, Vendor Central, or Vendor Express.   1, Product Display Ads When you set up a display AD, you can choose to target a specific set of products. For example, if you’re selling five-blade razors, you can target other five-blade razors. This is a more targeted advertising approach, which will lead to higher conversion rates. Interest-based advertising is much extensive. For example, …

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Some ways to clear old Amazon inventory

I, Take full advantage of various promotions 1. Select your listings with higher number of reviews and better rating. These products can be promoted (or Lightning Deals) first in the station, you can bundle their own similar products, how to make a specific combination depends fully on your arrangement, however, you must analyze whether the product can be sold at present, don’t make the silly mistake of promoting summer items in winter or special holiday items at random. 2. Find the celebrities of Instagram and the celebrities of the corresponding categories. Give them unlimited codes. 3. You can put some of the products that is with relatively higher value and feel more popular in the discount website for promotion. The …

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Skills for Amazon sellers: 5 tips to improve seller feedback rating

How important is Seller Feedback? Authoritative data show that 84% of people believe that reviews of online products are as reliable as personal recommendations! Successful Amazon sellers treat “pleasing customers” as their core job. After that, more than half of the online sales work have been completed. But how to improve Seller Feedback Rating?   1. Make it clear what it means to please your customers   If you want to get more 5-stars feedbacks, you must figure out what to do first, and then practice repeatedly. Because winning customer satisfaction isn’t an overnight event — qualified Amazon sellers should focus on it as a priority.   2. Timely reply and problem solving It’s so important to be “Timely”– there …

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How to advertise on Amazon

Amazon Sponsored Ads searches keywords within buy information on Amazon.com to increase product exposure and clickthrough rate, and thereby increase conversion rates. Amazon’s in-site ads are auctioned by bidding, the winner should have the highest bids in the same category, and moreover, it is paid by clicks. I. Where will ads appear? 1, Search results of Desktop search Your ads will be placed on the last row of the category search results, as shown in the figure below. 2. Browsing pages in Desktop browser Your ads will be placed at the bottom of the category browsing page, in the sidebar, as shown in the figure below. 3. Below the Product detail page. Your ads will be placed below the relevant …

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Do these two Amazon sellers’ scenarios reflect your case?

One product of yours, hypothetically, is ranked top 30 in the sub category and has 20 daily sales. You have already evaluated the sales volume on Best Seller. You also have known the sales expectation and profit margin. You have enough inventory, and you want to increase sales. What are you going to do? Another hypothetical scenario : You also have another product. It is ranked around 260 on the sub category. The daily sales is around 10. The peak season of the product is over because the product meets intense competition and it is the seasonal product. But you still have quite a few inventory. What will you do then? The first product belongs to the small niche market …

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How to let an unrecommended listing to participate in Amazon LD?

Many sellers understand that Amazon Lightning Deals (LD) is very popular among buyers. It can help sellers get more exposure, increase conversion rate and increase sales. Once again, it can help clean up redundant inventory and help sellers to get more revenue.   Then, how to participate in Lighting Deal? Amazon charges a service fee for LD function, which is usually $150 for 4-6 hours. For the recommended listing, the seller can applied for this function from background. 1,Enter the LD dashboard from the ads pull-down menu in the seller central. 2,After entering the Lightning Deals Dashboard, you can create LD for the recommended listing by yourself. As shown in the figure below, click on the recommended product “Advanced    …

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Product description ideas commonly used by Big Amazon sellers

In the process of listing optimization after new products are put on Amazon’s shelves, product description is the second most important content next to the title, and it is also the main reason for customers to know about the products and feel relieved to purchase. The quality of product description will affect the conversion rate. How do some big sellers write their product descriptions? Product description is one of the factors that make sellers successful on Amazon platform. The product descriptions of all successful sellers will not deliberately exaggerate product functionality or utility for the sake of sales. This article will combine a few examples to illustrate what kind of listing copies are more popular with consumers, which copies have …

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Suggestions for Amazon sellers to boost sales

1, Get as much reviews as possible Consumer reviews play very important role, with 88 percent of consumers trusting online reviews. Therefore, sellers should try their best to get as much positive customer reviews as possible, and it’s better to have photos. However, about 90 percent of Amazon buyers don’t leave comments, so sellers can use Feedback Five or similar tools to increase the amount of feedback and remove negative reviews.   2, Use the appropriate keywords to improve SEO In addition to the seller’s rating and product price, Amazon also uses the keywords in the product title to rank the listing. Amazon’s product titles are limited to 500 characters and are recommended to include brands, descriptions, product line, materials, …

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Good advice for practical operation: 14 basic methods to increase Amazon sales

Whether you are new seller or experienced seller, you may have invested much time and energy in trying to increase Amazon sales. This paper will introduce some basic methods for sales increase, hoping that it will help the seller improve the sales strategy on Amazon and stand out in the competition.   1.Frequently check the UPC code When publishing listings of new products on Amazon, it is able to choose to input product barcode or UPC code, so that Amazon can visit all information of the product automatically. But manufacturer may not change the UPC code even if the product has been changed or renewed, so the seller must be careful enough. That is, the seller should always be sure that the …

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