How to change the Amazon deposits method?

Some sellers, after accounting for their own cash withdrawal fees, decided to replace the deposit method currently in use. 


As the competition of major third-party payment service providers becomes more and more fierce, it will become more common for sellers to switch between different merchants. Today, we will teach you how to change Amazon deposits method. We hope it will be useful for sellers one day.


Step 1

1-3 How to change the Amazon deposits method? 

Step 2

2-5 How to change the Amazon deposits method?

Step 3

3-2 How to change the Amazon deposits method?

Key Points to Amazon Seller Appeal & Performance Measurement[II]

2-4 Key Points to Amazon Seller Appeal & Performance Measurement[II]


If the selling privileges have been restricted or removed as a result of the fact that you failed to reach the target rates in the above three primary performance metrics set by Amazon, what should we pay attention to in terms of appeal? First of all, let’s take a look at the steps of appeal for reinstatement:

Step 1: Find out the reason why your selling privileges are restricted or removed.

Step 2: Evaluate your selling practices for those that may result in buyer dissatisfaction – Review seller metrics and determine which one does not meet the performance targets.

Step 3: Create a plan of action: Briefly outline the steps to correct the problems identified in Step 2. (Providing a clear action plan that can effectively address the problems will increase the chance of reinstating your selling privileges.

Step 4: Send a comprehensive appeal to Amazon: Once the action plan is developed, you send it to the Seller Performance Team along with the request for reinstatement.

The following are the email addresses of Seller Performance Team in different Amazon marketplaces:

US: seller-performance@amazon.com

UK: seller-performance@amazon.co.uk

FR: performance-vendeur@amazon.fr

DE: verkaeufer-performance@amazon.de

JP: alliance@amazon.co.jp

ES: performance-vendedor@amazon.es

IT: performance-venditore@amazon.it

CA: seller-performance@amazon.ca

Step 5: Watch your email for a decision from Amazon. Generally, Amazon will notify you of its decision by email within 48 hours after receiving your plan of action.

For the specific content of an appeal letter, here are the examples of how to create a plan of action for performance issue.

If the selling privileges have been restricted or removed as a result of the fact that you failed to reach the target rates in the above three primary performance metrics set by Amazon, what should we pay attention to in terms of appeal? First of all, let’s take a look at the steps of appeal for reinstatement:


Your selling privileges were removed due to:

Action

A high order defect rate

Check your seller metrics page to determine which one (such as negative feedback, A-to-Z Guarantee claims, or credit card chargeback) does not meet Amazon performance targets. For example, if the percentage of negative feedback does not meet the desired targets, you should read all comments left by the buyers. If these comments reflect a lack of response to buyer emails, you should include a schedule time each day to respond to all buyer correspondence in your plan of action.

A high late shipment rate

Review your feedback and order fulfillment practices after all orders have been confirmed for the shipment. If you find that your shipping lead times you set are too short, you should change them to something more realistic for your fulfillment processes.

A high pre-fulfilment order cancel rate

If you find that your listed products are out of stock for an extended period of time, your plan of action should include a daily monitoring of inventory to ensure that you never list products that cannot be shipped immediately.


Hope the above information could be helpful to sellers who appeal the restriction or removal of selling privileges!

Key Points to Amazon Seller Appeal & Performance Measurement 【I】

1-2 Key Points to Amazon Seller Appeal & Performance Measurement 【I】


As a platform that places great emphasis on maintaining the trust of satisfied buyers, Amazon has established several performance metrics so that buyers can shop with a sense of security when they order from third party sellers.

For each item sold on Amazon, all sellers should strive to achieve and maintain a level of customer service that meets the following seller performance targets:

Order defect rate: < 1%

Pre-fulfillment cancel rate: < 2.5%

Late shipment rate: < 4%

Order Defect Rate (ODR): This metric indicates that the percentage of your orders that have received negative feedback regarding the product, an A-to-Z Guarantee claims, or a credit card chargeback.

Pre-fulfillment Cancel Rate: This refers to the number of order cancellations done by the seller before the item shipment is confirmed divided by the total number of orders within a certain period of time.

Pre-fulfillment Cancel Rate = (Cancelled Orders) / (Total Number of Orders).

When calculating this metric, Amazon counts all order cancellations initiated by the seller for any reason, except for those requested by buyers using the order cancellation options in their Amazon account. (Pending orders cancelled by buyers directly on Amazon.com are also excluded)

Late Shipment Rate: This metric indicates the number of orders that are confirmed for the shipment after the expected shipping date divided by the total number of orders in the relevant time period.

Refers to the number of seller-fulfilled orders that have not been confirmed for the shipment before the expected ship date divided by the total number of seller-fulfilled orders in the relevant time period.

Delay in confirming the order for shipment might increase customer contacts and negatively impact the shopping experience of customers.

If the selling privileges have been restricted or removed as a result of the fact that you failed to reach the target rates in the above three primary performance metrics set by Amazon, what should we pay attention to in terms of appeal? First of all, let’s take a look at the steps of appeal for reinstatement in our next blog.

What is the Ideal ACoS for Amazon PPC Campaigns?

When it comes to Amazon PPC, many sellers are trying to maintain the profitability in PPC campaigns. In addition to ACoS data, sellers seem unable to measure the effectiveness of their campaigns in any other way. Based upon this situation, they tend to focus on their ACoS to determine whether they are making a profit or loss in the marketing.

However, they are worried that they may incur a loss if ACoS is too high, as they do not know how to calibrate all campaigns to go under their ceiling and towards their ACoS goals.


The ACoS ceiling for each product is different.

In fact, the ceiling for ACoS may generally vary from product to product, because their profits are different.

微信截图_20190429172507-1024x705 What is the Ideal ACoS for Amazon PPC Campaigns?


First of all, we need to know what a break-even AcoS is.

Break-even ACoS refers to the profit margin before setting up your Amazon PPC ad campaigns, that is, the gross profit margin of your product.

As a seller, as long as their advertising expenditure is lower than the profit margin, it will not cause losses.


Profitable ACoS can be defined as a point where it is under the profit margin of the product

Let’s say, one product has a sale price of $15. You can earn $5 after deducting variable costs (Amazon fees, FBA fees, commodity costs, and shipping costs). That is, the profit margin for this product before PPC fees are taken into account is 33% (5/15=33%). This is your break-even ACoS, and as long as you don’t spend over 33% of your margin on PPC to promote your product, you won’t lose money.

To make your advertising campaign profitable, you will always want to ensure that your actual ACoS is lower than your break-even ACoS. But if you want to maximize your profits, please stay tuned for our blog, we will give a more detailed explanation soon.

Must-have Tips of Amazon Sellers: Use Killer Email Marketing to Improve Sales【Part II】

666 Must-have Tips of Amazon Sellers: Use Killer Email Marketing to Improve Sales【Part II】

As mentioned earlier,once the strategy is done, ensure that you set up appropriate times to send this set of emails.

Promotion reminder – interest prospect and highlight benefits of the product.

Promotion starter – remind customers that the promotion is going off and lead them to buy.

Follow-up reminder – keep engage customers about the promotion and show pity for missing the ever-again discount offer.

What is a Good Email Template?

After deciding a whole process of email marketing, you may start to wondering about writing emails that are good enough to attract more clicks.

It is estimated that 281 billion emails are being sent to 3.7 billion email boxes every day. How to ensure that yours is the chosen one?


Tool4seller suggests:

1. Put the Most Important in the Top. Top lines are what customers read in the first few seconds. They will get the general idea from these lines without opening the whole email.


2-3-1024x688 Must-have Tips of Amazon Sellers: Use Killer Email Marketing to Improve Sales【Part II】

2. Get Rid of the Complex. Flash animation clips and long texts may get broken or present in vain when customers are using mobile devices to read emails.

3. Apply a Contrast Color Schemes. Too much colors will only prevent your customers from getting straight information they want.

Track User Data

The key to perform successful marketing strategy is to track user data effectively. Apply tool4seller, getting accurate and complete user data will do a great help for you when deciding the strategy.

Tool4seller offers data tracking services for all kinds of information you need, including customers purchasing history, sales, order number, per ticket sales, order history and so on.

22-1024x428 Must-have Tips of Amazon Sellers: Use Killer Email Marketing to Improve Sales【Part II】

In conclusion, Amazon sellers really need to focus on all above points in order to improve their sales. If you are interested in tool4seller mentioned above, feel free to contact with our customer service to get a 14-days free trial!

Must-have Tips of Amazon Sellers: Use Killer Email Marketing to Improve Sales【Part I】

00-1 Must-have Tips of Amazon Sellers: Use Killer Email Marketing to Improve Sales【Part I】

A successful Amazon seller will know how to effectively direct traffic to your Amazon product detail pages and get the deals done.
Yet, this will not happen easily if customers know nothing about your brand and products because of poor marketing.
Besides efforts you drive external traffic, there are much more you need to pay attention to on email marketing.


It’s Important to Use Email Marketing


Email can help to build a rapport with your potential customers in the fastest way and get more attentions to your store. The traffic it directs will then contribute to a sales improvement.
Let alone more positive feedbacks and 5-star reviews from the buyers with a proper email marketing strategy which may eventually buy you more regulars in the future.

555 Must-have Tips of Amazon Sellers: Use Killer Email Marketing to Improve Sales【Part I】

However, when it comes to email, we need to stick to Amazon’s “less is more” approach. Too many emails will arouse a counter-productive impact when clients are bothered and confused.



So, How to Make a Successful Email Marketing Strategy?


Implement Promotion Planning.

You need to keep in mind your core competitiveness drawing the potential buyers and convince prospects to act.


That is, what consumers need but not have yet in their lives and what your products bring them in supplement. Make sure of this and act accordingly.
Once the strategy is done, ensure that you set up appropriate times to send this set of emails, including a promotion reminder, a promotion starter, a discount offer or follow-up reminder to put an urgent calling for customers. All these shall be designed and planned ever since the launch of product.


You can refer to the following guideline for an integrated sample process in Part II.

Amazon newcomers must know! Should I Sell On Amazon in 2019?

0-1 Amazon newcomers must know! Should I Sell On Amazon in 2019?

Does Amazon still have a chance for new sellers?

Each e-commerce platform has its own characteristics, Amazon is no exception. Compared with Ebay, AliExpress, Shopee, Lazada and other similar platforms, Amazon is still the best e-commerce platform,and there is still a chance of success for newcomers who want to become Amazon seller in 2019.

First, Amazon boasts strong brand power and huge traffic.

In 2018, Amazon ranked first in the world’s top 500 brands, surpassing Apple. Even though it is true that Amazon’s traffic has become more expensive due to the influx of new sellers in the past two years, Amazon’s traffic is still the largest, which is beyond doubt. 


Second, target high-end consumers.

The United States is the most important site of amazon and the site with the largest number of users, its customer group is mainly the middle class in the United States.
This part of consumer group is high quality and has considerable consumption power. The situation of other Amazon sites around the world is basically similar.


Third, unique FBA.

This is one of the biggest competitive advantages of amazon. It has no rivals among cross-border e-commerce platforms. FBA ensures a better shopping experience, which is also the key factor for amazon’s rapid rise.

FBA ensures a better shopping experience, which is also the key factor for amazon’s rapid rise.

In short, Amazon is the best e-commerce platform today, and starters still have the opportunity to become the top sellers!

How to Protect Your Closed Listing on Amazon from Hijackers(2019)

There are Amazon sellers who find that someone is hijacking their closed listing of discontinued products. They are afraid that this will have negative impact on their brand, yet have no clue to deal with it properly. Let’s take a close look into this topic today.


1. Why discontinued product can get its listing hijacked?

According to the user agreement between sellers and Amazon, all product listings posted by sellers are belong to Amazon. 

Whether delete it or not, the product you remove will leave its listing history in Amazon’s system. As long as another seller worked out your ASIN, they could hijack your listing to sell the same product.


2. Impact of having your discontinued product listing hijacked

First of all, you brand will be impaired if the hijacking seller are selling counterfeit, poor-quality goods, or with deceptive selling behaviors.

Besides, it will draw a lot of attentions from your competitors to your successful products. The products you are selling currently will also be investigated and hijacked maybe, boosting the competitive pressure for goods of the same kind.

2-2 How to Protect Your Closed Listing on Amazon from Hijackers(2019)



3. Precautions sellers can take to prevent hijacking 

To prevent the negative impact of listing hijacking, the seller can make a few adjustments to product listing before suspending it, such as replace or delete product pictures or alter the descriptions.

This will not only lower the possibility of hijacking but also prevent from much worse influence of your brand and future business.

There are also other actions you can take. You can warn the seller directly with email, and turn to some agencies for help with removing the post. Or, you can file a complaint with Amazon and get to edit the listing of discontinued products again so the hijacker can’t offer the right product to buyers.

How to download the Amazon monthly report?

Sellers who have ever paid VAT should know that when they or their agent apply for tax, they need to download an Amazon monthly report from the sellercentral and submit it to the local tax bureau, which is also one of the evidences for the tax bureau to determine how much tax your store needs to pay. 6 How to download the Amazon monthly report?  
However, sellers in Amazon North America station may not use this business report under normal circumstances, because the Tax here is generally displayed as 0, so some new sellers may not know this data.
 
But is this report useless? If you don’t analyze the data, it is a bunch of numbers. If you study it carefully and find out the problems and laws, it may be your important asset.

Now, I’m going to show you how to download this report from the backstage.

 
Step 1: Click [Payments] under [Reports] 1-1-1024x117 How to download the Amazon monthly report?  
Step 2:Click [Date Range Reports] 2-1 How to download the Amazon monthly report?  
Step 3:Click [Generate Reports] 3 How to download the Amazon monthly report? Step 4:Choose [Summary],then select the corresponding [Month] 4-1 How to download the Amazon monthly report?  
Step 5:After generation,Click [Download] download-1024x556 How to download the Amazon monthly report?  

How should the seller report violation to Amazon about malicious reviews?

Every Amazon seller knows very well how important a positive review is to sales.

So some sellers try to manipulate reviews to avoid negative reviews. And Amazon is also strictly cracking down on this behavior, so it is best for everyone not to do this.

00 How should the seller report violation to Amazon about malicious reviews?

 

The impact of fake reviews on sellers in Amazon.

Many sellers think that fake reviews are just fake negative reviews. Actually, fake reviews include negative reviews and good reviews. As long as it is not the evaluation of real shoppers, it is a fake review.

 

How fake reviews affect the sellers:

 

1. Fake good reviews – positive reviews

Fake positive reviews provide misleading information about a specific product listing.

The purpose of this comments is to guide potential buyers to purchase their products. Once the buyer gets the unqualified product based on this positive comments, he will lose confidence in the product.

But if you are smart enough, you can identify such reviews.

They have the following characteristics:

(1) The review is too short. Conversely, real reviews usually provide a few comments about the product.

(2) Use positive emotional language (such as Amazing, Great or something like that). Although positive emotional language can also be used for real comments, it often appears in fake positive comments (fake good reviews).

(3) You can check any previous reviews of the reviewer. It would be suspicious if his first review was made in 2012, his second review was 2018 or the comments he made are all five-star reviews or the contents are roughly the same.

(4) The reviewer made a large number of comments in a relatively short period of time, which may be fraudulent.

 

2. Fake bad reviews – negative reviews

Unlike fake good reviews, fake bad reviews have only one purpose, destroying the reputation of other sellers’ products. This is very common if both parties sell the same items or some similar items.

The process of identifying fake negative reviews is very similar to that of fake positive reviews. The only difference is that the emotional language used in this case is negative. In many cases, these comments sound a bit exaggerated, which may be a strong signal that they might be faked.

Another way to determine the authenticity of a review is to identify the buyer. Fake reviews are made by Non-Verified Purchase buyers.

This means they didn’t have the right to review on products they didn’t buy.

VP How should the seller report violation to Amazon about malicious reviews?

Buyers with the Verified Purchase

noVP How should the seller report violation to Amazon about malicious reviews?

Buyers without the Verified Purchase

 

How to report fake reviews on amazon.

Screenshot of  Report abuse:

report How should the seller report violation to Amazon about malicious reviews?

report-abuse How should the seller report violation to Amazon about malicious reviews?

1-1024x539 How should the seller report violation to Amazon about malicious reviews?

Or write a complaint directly to: review-appeals@amazon.com

(you must use the registered email address when you register your account)

Make the following points clear when sending emails:

1. Your store information (store name, registered email address).

2. Review link and corresponding Asin.

3. State your reason for deleting the review.

 

The first thing you have to do is to prove that the review is actually fake. Find the review first and get the necessary screenshots. These screenshots should be used to help you highlight your statement. When presented to Amazon, they will serve as evidence.

After getting enough screenshots, the next step is to write a summary about the screenshots. Try to include only important details and point out statements.

 

What happens after you report violations?

All you have to do is wait patiently for Amazon to take action.

Amazon won’t reply to your email. At most, it replies that it has received your email. Amazon won’t tell you what the outcome is. In general, Amazon will take action within 7-30 days. If the bad review has not been deleted within one month, it is estimated that the evidence provided is insufficient, or the evidence is retained. (Once Amazon receives more complaint about the reviewers, you will have a chance to delete the reviews later).

Amazon has recently taken any case involving fake reviews as one of its top priorities. This means that it is easy for sellers to complain about such cases in the future, so everyone should have confidence in themselves!