Must-have Tips of Amazon Sellers: Use Killer Email Marketing to Improve Sales【Part I】

00-1 Must-have Tips of Amazon Sellers: Use Killer Email Marketing to Improve Sales【Part I】

A successful Amazon seller will know how to effectively direct traffic to your Amazon product detail pages and get the deals done.
Yet, this will not happen easily if customers know nothing about your brand and products because of poor marketing.
Besides efforts you drive external traffic, there are much more you need to pay attention to on email marketing.


It’s Important to Use Email Marketing


Email can help to build a rapport with your potential customers in the fastest way and get more attentions to your store. The traffic it directs will then contribute to a sales improvement.
Let alone more positive feedbacks and 5-star reviews from the buyers with a proper email marketing strategy which may eventually buy you more regulars in the future.

555 Must-have Tips of Amazon Sellers: Use Killer Email Marketing to Improve Sales【Part I】

However, when it comes to email, we need to stick to Amazon’s “less is more” approach. Too many emails will arouse a counter-productive impact when clients are bothered and confused.



So, How to Make a Successful Email Marketing Strategy?


Implement Promotion Planning.

You need to keep in mind your core competitiveness drawing the potential buyers and convince prospects to act.


That is, what consumers need but not have yet in their lives and what your products bring them in supplement. Make sure of this and act accordingly.
Once the strategy is done, ensure that you set up appropriate times to send this set of emails, including a promotion reminder, a promotion starter, a discount offer or follow-up reminder to put an urgent calling for customers. All these shall be designed and planned ever since the launch of product.


You can refer to the following guideline for an integrated sample process in Part II.

Amazon newcomers must know! Should I Sell On Amazon in 2019?

0-1 Amazon newcomers must know! Should I Sell On Amazon in 2019?

Does Amazon still have a chance for new sellers?

Each e-commerce platform has its own characteristics, Amazon is no exception. Compared with Ebay, AliExpress, Shopee, Lazada and other similar platforms, Amazon is still the best e-commerce platform,and there is still a chance of success for newcomers who want to become Amazon seller in 2019.

First, Amazon boasts strong brand power and huge traffic.

In 2018, Amazon ranked first in the world’s top 500 brands, surpassing Apple. Even though it is true that Amazon’s traffic has become more expensive due to the influx of new sellers in the past two years, Amazon’s traffic is still the largest, which is beyond doubt. 


Second, target high-end consumers.

The United States is the most important site of amazon and the site with the largest number of users, its customer group is mainly the middle class in the United States.
This part of consumer group is high quality and has considerable consumption power. The situation of other Amazon sites around the world is basically similar.


Third, unique FBA.

This is one of the biggest competitive advantages of amazon. It has no rivals among cross-border e-commerce platforms. FBA ensures a better shopping experience, which is also the key factor for amazon’s rapid rise.

FBA ensures a better shopping experience, which is also the key factor for amazon’s rapid rise.

In short, Amazon is the best e-commerce platform today, and starters still have the opportunity to become the top sellers!

How to Protect Your Closed Listing on Amazon from Hijackers(2019)

There are Amazon sellers who find that someone is hijacking their closed listing of discontinued products. They are afraid that this will have negative impact on their brand, yet have no clue to deal with it properly. Let’s take a close look into this topic today.


1. Why discontinued product can get its listing hijacked?

According to the user agreement between sellers and Amazon, all product listings posted by sellers are belong to Amazon. 

Whether delete it or not, the product you remove will leave its listing history in Amazon’s system. As long as another seller worked out your ASIN, they could hijack your listing to sell the same product.


2. Impact of having your discontinued product listing hijacked

First of all, you brand will be impaired if the hijacking seller are selling counterfeit, poor-quality goods, or with deceptive selling behaviors.

Besides, it will draw a lot of attentions from your competitors to your successful products. The products you are selling currently will also be investigated and hijacked maybe, boosting the competitive pressure for goods of the same kind.

2-2 How to Protect Your Closed Listing on Amazon from Hijackers(2019)



3. Precautions sellers can take to prevent hijacking 

To prevent the negative impact of listing hijacking, the seller can make a few adjustments to product listing before suspending it, such as replace or delete product pictures or alter the descriptions.

This will not only lower the possibility of hijacking but also prevent from much worse influence of your brand and future business.

There are also other actions you can take. You can warn the seller directly with email, and turn to some agencies for help with removing the post. Or, you can file a complaint with Amazon and get to edit the listing of discontinued products again so the hijacker can’t offer the right product to buyers.

How to download the Amazon monthly report?

Sellers who have ever paid VAT should know that when they or their agent apply for tax, they need to download an Amazon monthly report from the sellercentral and submit it to the local tax bureau, which is also one of the evidences for the tax bureau to determine how much tax your store needs to pay. 6 How to download the Amazon monthly report?  
However, sellers in Amazon North America station may not use this business report under normal circumstances, because the Tax here is generally displayed as 0, so some new sellers may not know this data.
 
But is this report useless? If you don’t analyze the data, it is a bunch of numbers. If you study it carefully and find out the problems and laws, it may be your important asset.

Now, I’m going to show you how to download this report from the backstage.

 
Step 1: Click [Payments] under [Reports] 1-1-1024x117 How to download the Amazon monthly report?  
Step 2:Click [Date Range Reports] 2-1 How to download the Amazon monthly report?  
Step 3:Click [Generate Reports] 3 How to download the Amazon monthly report? Step 4:Choose [Summary],then select the corresponding [Month] 4-1 How to download the Amazon monthly report?  
Step 5:After generation,Click [Download] download-1024x556 How to download the Amazon monthly report?  

How should the seller report violation to Amazon about malicious reviews?

Every Amazon seller knows very well how important a positive review is to sales.

So some sellers try to manipulate reviews to avoid negative reviews. And Amazon is also strictly cracking down on this behavior, so it is best for everyone not to do this.

00 How should the seller report violation to Amazon about malicious reviews?

 

The impact of fake reviews on sellers in Amazon.

Many sellers think that fake reviews are just fake negative reviews. Actually, fake reviews include negative reviews and good reviews. As long as it is not the evaluation of real shoppers, it is a fake review.

 

How fake reviews affect the sellers:

 

1. Fake good reviews – positive reviews

Fake positive reviews provide misleading information about a specific product listing.

The purpose of this comments is to guide potential buyers to purchase their products. Once the buyer gets the unqualified product based on this positive comments, he will lose confidence in the product.

But if you are smart enough, you can identify such reviews.

They have the following characteristics:

(1) The review is too short. Conversely, real reviews usually provide a few comments about the product.

(2) Use positive emotional language (such as Amazing, Great or something like that). Although positive emotional language can also be used for real comments, it often appears in fake positive comments (fake good reviews).

(3) You can check any previous reviews of the reviewer. It would be suspicious if his first review was made in 2012, his second review was 2018 or the comments he made are all five-star reviews or the contents are roughly the same.

(4) The reviewer made a large number of comments in a relatively short period of time, which may be fraudulent.

 

2. Fake bad reviews – negative reviews

Unlike fake good reviews, fake bad reviews have only one purpose, destroying the reputation of other sellers’ products. This is very common if both parties sell the same items or some similar items.

The process of identifying fake negative reviews is very similar to that of fake positive reviews. The only difference is that the emotional language used in this case is negative. In many cases, these comments sound a bit exaggerated, which may be a strong signal that they might be faked.

Another way to determine the authenticity of a review is to identify the buyer. Fake reviews are made by Non-Verified Purchase buyers.

This means they didn’t have the right to review on products they didn’t buy.

VP How should the seller report violation to Amazon about malicious reviews?

Buyers with the Verified Purchase

noVP How should the seller report violation to Amazon about malicious reviews?

Buyers without the Verified Purchase

 

How to report fake reviews on amazon.

Screenshot of  Report abuse:

report How should the seller report violation to Amazon about malicious reviews?

report-abuse How should the seller report violation to Amazon about malicious reviews?

1-1024x539 How should the seller report violation to Amazon about malicious reviews?

Or write a complaint directly to: review-appeals@amazon.com

(you must use the registered email address when you register your account)

Make the following points clear when sending emails:

1. Your store information (store name, registered email address).

2. Review link and corresponding Asin.

3. State your reason for deleting the review.

 

The first thing you have to do is to prove that the review is actually fake. Find the review first and get the necessary screenshots. These screenshots should be used to help you highlight your statement. When presented to Amazon, they will serve as evidence.

After getting enough screenshots, the next step is to write a summary about the screenshots. Try to include only important details and point out statements.

 

What happens after you report violations?

All you have to do is wait patiently for Amazon to take action.

Amazon won’t reply to your email. At most, it replies that it has received your email. Amazon won’t tell you what the outcome is. In general, Amazon will take action within 7-30 days. If the bad review has not been deleted within one month, it is estimated that the evidence provided is insufficient, or the evidence is retained. (Once Amazon receives more complaint about the reviewers, you will have a chance to delete the reviews later).

Amazon has recently taken any case involving fake reviews as one of its top priorities. This means that it is easy for sellers to complain about such cases in the future, so everyone should have confidence in themselves!

How Amazon sellers do short-form videos marketing?

Short-form videos have become the talk of content marketing over the past few years, but what exactly defines a short video? A short video is anywhere from 15 to 60 seconds long, although six-second micro-videos have become popular on platforms like YouTube and Snapchat.

2 How Amazon sellers do short-form videos marketing?

What can a short video show? It can show product production process; demonstrate product operation process, performance test and compare the advantages and disadvantages of different products; display product application scenarios etc..
Short videos can also be used to showcase many aspects of the product, such as telling the brand story of the product, reflect the emotions contained in the product, etc. and sellers can create various short videos based on their own needs and creativity.

With Instagram finally offering a complete In-App shopping experience,Amazon is also preparing to insert video ads into the Amazon app. If Amazon succeeds, short-form video ads could be the next opportunity for sellers to chase!

 

How should an Amazon seller do short-from video marketing? How to make short videos popular with customers?

 

1, Content and performance should be consistent with the products and the brand: the content of short videos should match characteristics of the product and conform to brand connotation of the product.

2.,According to study,53 percent of videos that are 90 seconds or less are watched to completion.So if you want people to watch your videos, shorter is better.

3,Person are the key of the video, but the person who appear should be carefully selected: the short video is used to showcase operation process of the product, performance test and certain features, so, person should appear in the video as much as possible, because the viewer himself is a person. The interaction between characters and products appears in the video brings customers closer to the product and is more persuasive.

4, Localized dubbing: dubbing in the short video, if possible, it is better to use the voice of the characters in the video. Of course, additional dubbing is also available, but the dubbing shall be in the official language of the target market.

5,In particular, short video marketing on social media requires persistence and thereby to be gradually noticed and spread by consumers.

6,Actively interact with customers and reply to the comments.

4 How Amazon sellers do short-form videos marketing?

In addition, regular data analysis, including the peak period of short video on demand, is necessary: which types of video are more popular, how customers evaluate short videos, etc., optimize short video according to the analysis results and thereby improve effect of the short video marketing.

In the era of short video, the short video marketing is a very effective marketing method that businesses can use. I hope that the short video usage methods and skills shared above will be helpful to you and give you a good marketing effect.