Discover the Hottest Amazon FBA Products for August 2024

As August rolls in, it's time to explore the most sought-after products on Amazon FBA. To discover the best products to sell on Amazon in 2024, it's crucial to establish clear product standards. Keep these four key factors in mind when searching for popular and trending items:
(1)Competition
To increase your chances of success on Amazon, choose products with low competition. When conducting product research, consider the number of sellers and reviews, as well as the presence of new top-ranked sellers, as these factors impact profitability. Remember, the ideal number of sellers, reviews, and top sellers can vary based on product category, niche, and market trends. By carefully evaluating these elements, you can identify products with high potential and fewer competitors, making it easier to attract buyers and generate sales.
(2)Profitability and Margins
Consider profit margins when selecting products. Look for items with high selling prices (within the $15-$40 range) and low costs to maximize profits. Generally, a 30% profit margin is considered high, but keep in mind that it may vary depending on the industry, product, and your business goals.
(3)Demand
Target products with demand on Amazon, aiming to sell at least 10 units per day to ensure popularity and boost sales.
(4)Sales Trends
To achieve reliable sales on Amazon, focus on identifying products that are popular at different times of the year based on historical sales data. Analyze how sales trends and patterns change over time to pinpoint products that perform well during specific periods.
To enhance your Amazon sales strategy, use the Tool4seller free product research extension and the ABA Search Terms Report Pro. Based on Amazon Brand Analytics (ABA) data, these tools provide keyword search volume estimates and trend charts, giving you deeper insights into keyword performance. They are suitable for market capacity analysis, keyword evaluation, and product development, and also allow non-brand sellers to access valuable ABA data.
Here are this month's popular products on the US marketplace.
1.Back-to-School Supplies
As summer ends, parents and students will be looking for supplies to prepare for the new school year. In August, Amazon sellers should start researching and stocking school supplies to offer them in August and September.
The school supplies market offers numerous opportunities for arbitrage, wholesale, and private label development. You can visit local stores' notebook and office supply sections to scan and research products, assessing potential profits.
Using Tool4seller's "Free Chrome Extension" or "ABA Search Terms Report" can help you discover low-competition and in-demand products, optimizing your sourcing strategy. Moreover, school supplies provide opportunities to bundle various complementary products, increasing sales. By analyzing this data, you can better understand market demand and develop effective sales plans.

The free Chrome extension of Tool4seller allows you to check key data on Amazon research results pages, such as weekly search volume, search frequency ranking, and the number of products under each keyword. It also automatically calculates the supply-demand ratio, helping you easily find products with high demand and low competition.
The product analysis feature within the extension provides a clear view of various data points for products under a specific keyword. From the chart, we can see that many top 100 ranked back-to-school items have monthly sales between 50-200, ratings between 4.5-5, and most of the listings created in 2024. This suggests that starting to sell now still offers a chance to achieve higher rankings.
The category insights feature lets you see keyword trends within subcategories for a specific keyword. From the chart, we can see that in August last year, these keywords have the highest views, sales volume, and sales revenue. You can also refer to Tool4seller's "Most Popular Keywords" collection for product research analysis.
For more detailed information on these keywords, including comparisons of ranking changes from the previous week, month, quarter, and last year, as well as data on click share and conversion share, you can use the ABA Search Terms Report for further analysis.
In August, back-to-school items like pencil pouch, sharpeners, and notebooks are particularly popular.
Backpacks: Durable and stylish options for all ages.
2. Halloween Decorations
Although Halloween is still a few months away, many buyers have already started shopping for Halloween products. Preparing decorations in advance gives you plenty of time to stock up:
Using Tool4seller's product research extension, you can see that the overall search volume for the keyword "Halloween decoration" is increasing.
Many buyers will set up their Halloween decorations as well as costumes in advance of the spooky season.
3. Tattoo Cover-Up Makeup
As the summer heats up, short sleeves can expose one's tattoos. For those important occasions, some people may not want to show their tattoos, and this is when tattoo cover-up cosmetics are needed:
4. Dorm Room Supplies
In August, the search volume for dorm supplies increases because it's the peak time for students preparing to return to school. Many families purchase essentials during this period to get ready for the new academic year.
Preparing essential dorm room items is key for the new school year.
Desk Lamps: Provide adequate lighting for studying.
5. Fall Decoration
In August, the search volume for fall decorations increases as many consumers start preparing for the upcoming season. With schools reopening and holidays approaching, people want to purchase decorations early to create a cozy autumn atmosphere at home.
Last September, fall decorations reached their peak search volume, with a noticeable upward trend in August.
These products are perfectly aligned with the season's needs and trends. Make sure to stock up and optimize your listings to capture the demand!
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