Beginner Sellers Must Add to Favorites—-A Collection of Amazon Related Nouns

Do you still vex at being incomprehensible to Amazon professional vocabularies? This article will analyze every type of Amazon related nouns in detail. The beginner sellers must not miss it!

SKU – Stock Keeping Unit

It refers to the quantity unit of stock in and out.

For e-commerce:

1. SKU is a type of commodity, each of which has a SKU for the e-commerce to conveniently distinguish goods.
2. One commodity with various colors will have many SKUs, for example, one clothes has red, white and blue colors, and then the SKU ID will be different. If ID is the same, it will cause confusion that wrong goods will be delivered.

ASIN – Amazon Standard Identification Number

ASIN, a letter-number combination randomly generated by Amazon, is a special coded identification of Amazon commodities and each commodity has different identification.

KYC – Know your customer

KYC policy not only requires financial institutions to implement account real-name system to know the actual controller of the account and the real beneficiary of the transaction, but also needs to have a full understanding of the status, permanent address of the customer or the business an enterprise engages in and take corresponding measures, so as to know the legitimacy of the funds sources.

FBA – Fulfillment by Amazon

FBA means all the high standard logistics services provided by Amazon, including storage, goods picking, package, delivery and return of goods.

UPC – universal production code

UPC is the earliest code applied in large scale, whose characteristics lie in that it is a code with fixed length and continuity. Currently it is mainly used in American and Canada; because of the extensive application, it is also called as omnipotent code. UPC code can only be indicated by number, so its code set is from 0-9.

GCID – Global Catalog Identifier

GCID is a brand identifier generated interiorly. When your brand is successfully put on file, Amazon will automatically allocate a unique GCID—16 characters with letters and numbers after you provide a key attribute. This GCID code will equal to the UPC code in each of your listing, and then your UPC code can be omitted.

ODR – Order Defect Rate

ODR is the percentage of receiving negative feedbacks, transaction guarantee claims of Amazon mall or the rejected orders of service credit cards. The objective is no more than 1%, which must be reached.

10 critical Amazon policies in 2018

There was no shortage of news for Amazon and how it affects seller in 2018 and beyond.

In 2018,Amazon had record-breaking in Black Friday and Cyber Monday,which bringing in big sales for the retail giant.

Here’s a recap of the top 10 policies that seller need to know.


1.Amazon rebrands Advertising Features in September.


Amazon’s advertising business is comprised of three main divisions: Amazon Media Group (AMG), Amazon Marketing Services (AMS), and Amazon Advertising Platform (AAP). Amazon merged the three units into a single division called “Amazon Advertising” in early September.


AMG sells display ads across its marketplace, hardware devices (like the Kindle and Fire TV), and other websites. AMS offers a pay-per-click performance marketing suite that lets vendors boost their sales with sponsored product placements, sponsored brand ads, product display ads, and custom Amazon Stores. Unlike AMG ads, AMS ads are only displayed for products sold on Amazon. Lastly, AAP is a programmatic advertising platform for AMS that offers self-serve and team-assisted marketing campaigns.


2.Amazon launches Amazon Attribution, a measurement solution for brands that sell on Amazon


Amazon Attribution is a new beta measurement solution that provides brands that sell on Amazon with sales impact analysis across media channels off Amazon.


For the first time, using Amazon Attribution, brands can measure the impact of display, search, and video channels based on how consumers discover, research, and buy their products on Amazon.


Amazon Attribution allows seller to:


Measure: Gain insight into advertising channel effectiveness through Amazon sales impact analysis

Optimize: On-demand attribution reporting allows for in-flight optimization

Plan: Review channel performance and relevant Amazon audience segment insights to help plan future marketing strategies that can maximize ROI


3.Amazon Sponsored Products New Product Targeting Features

With product targeting, it’s easier to reach shoppers as they browse detail pages and filter search results for specific products similar to yours.


What is changing for Sponsored Products Targeting?


Sponsored Products has expanded to include several new keyword and product targeting capabilities including:


Enhanced Auto Targeting, only available in auto SP campaigns

Product Attributes Targeting, only available in manual SP campaigns


Now there are 4 different default targeting options within auto campaigns including:


Loose Match / Close Match: This option allows your ad to be shown in the search results if your ad product closely or loosely matches searches results from shoppers.

Substitutes / Complements: This option shows your ad on the detail pages of products that are substitutes or complements of your ad products.


4.Amazon Breaks “Cyber Monday” Record – Again!


Amazon broke its own record on Cyber Monday, selling more products worldwide than any other day in its history.


5.Amazon Launches Born To Run Program


Due to the introduction of  latest program, “Born to Run” – select Vendors now have the opportunity to launch new products on Amazon at an accelerated rate rather than having to wait to ramp up sales & positive reviews.


6.Amazon activates Accelerator Program

Amazon is leveraging a new feature called the Amazon Accelerator Program to expand their “exclusive product offerings” and “help create more brands to be sold exclusively on the website”.


7.Video Available To Brand Registered Amazon Sellers


Now brand registered 3P sellers have the option to “Add Video” to their product detail pages.


Before this was only available in Beta for some 3P sellers or specific categories.


UPDATE: Please note, this video feature is out of beta but not necessarily available to all sellers yet. Please continue to check your account as this feature rolls out.


8.Prime Day Breaks Record


According to Amazon’s official press release, on Prime Day small and medium-sized businesses worldwide have exceeded more than $1 billion in sales on Amazon.


Unfortunately, due to a website glitch, the launch of Amazon Prime Day 2018 did not go as smoothly as planned.


9.Amazon is now the third biggest digital ad seller in the U.S.


According to a September eMarketer report,Amazon is now the third biggest digital ad seller in the U.S., outperforming both Oath and Microsoft to come in at No. 3 behind Google and Facebook. eMarketer predicts Amazon ad revenue will increase more than 50 percent per year through 2020.


10.Amazon review policy updates


In order to protect the integrity of the Amazon marketplace, Amazon has adopted a zero-tolerance policy towards violations of customer reviews. Requesting product reviews should be a best practice for most sellers, because reviews are so important in the Amazon ecosystem.


What Are the Rules?

Any attempt to manipulate an Amazon product review is forbidden.

Don’t ask a reviewer to change or remove a product review.

Sellers shouldn’t divert negative reviews while positive reviews are sent to Amazon.


Creating a variation relationship between products as an attempt to manipulate reviews and boost an item’s rating is prohibited. If you send a physical request for a review in your product’s packaging, that request should not ask for a positive Amazon review or offer any type of incentive in exchange for an Amazon customer review.