Are Amazon operators busy every day?
Frankly, they can be busy or not.
As a boss, when you ask your Amazon operators what they do every day, your operators may answer you as follows:
“Every morning, I would check our sales volume and sales amount, reply the emails of the day, deal with disputes, follow up the negative reviews from customers, deal with FBA shipments, select some new products, check the CPC advertising, and finish Listing optimization.”
Such a seller seems to be very hard-working and very diligent, but actually, he is either smooth without breakthrough, or the shrinking into poor sales without any growth potential
What’s the problem?
The above work is really something that Amazon should do, but if we split these contents, you will find that they are hardly “routine” and “important”.
1, Check our sales volume and sales amount
This is naturally a daily concern. The reason why we “check” is to see some of the factors behind it: what factors caused the increase in sales? Can these factors be continued? Is the increase sustainable? If the sales volume drops, what is the cause? Is it accidental or unavoidable? What countermeasures should be formulated to deal with it? And so on. If you don’t think about these questions, your daily “check” is just “look”.
2, Deal with emails and disputes
Although this is necessary for everyday operation, it does not happen every day. Even if you have an account with 500 orders daily averages, you may not have 5 emails a day, there are even fewer disputes, 5-10 minutes a day is enough to process such work, which is not a “daily” job at all.
3, Follow up the negative reviews from customers
Similar to email processing and dispute handling, sellers generally have less negative reviews. If there are a large number of negative reviews to follow up every day, this account is basically scrapped. Strictly speaking, the platform does not advocate the seller to contact the buyer in order to change reviews. The seller’s contact is for the performance of the account and the listing, however, some customers are not willing to modify the reviews, and some of negative reviews encountered are malicious attacks of the competitors, therefore, while contacting customers to modify negative reviews, sellers may add some positive reviews in an appropriate manner.
4, Handle FBA shipments
FBA shipments for the general e-commerce team are relatively fixed. When the quantity is small, they will not be busy with the delivery of goods every day. When the quantity is large, there will be a fixed delivery personnel. Therefore, an operator should be liberated from the FBA shipments. If you turn an operator into a Packer, you can imagine its performance.
5, Select new products
Selecting new products is not a daily routine for many sellers. However, if a boss asks employees to “select and release no less than 10 products per day”, I can only say that blind and messy deployment is not the topic I want to discuss right now. For Amazon sellers, the quality of creation is the king.
6, Check CPC advertising
This is the closest to the routine that Amazon operators should do. However, there is a need for detailed indicators. If you just look at how much money has been spent without thinking about the factors and logic behind the data and do not think about the optimization and adjustment of the advertisement, then such inspection is also invalid.
7, Listing optimization
If an operator regards Listing optimization as his daily job, it is a huge mistake. Listing optimization should be rhythmic, and only be made at a certain point, and in many cases changes to the Listing can only be called “adjustments.” Every adjustment to the Listing will affect the weight of the Listing. The case when the weight develops better because of the adjustment can be called “optimization”, while the case when the weight develops in the wrong direction due to your adjustment can only be called “adjustment”. Specifically, A listing whose sales volume reaches sales expectations and stable will not be adjusted, unless the listing has serious parameter errors. It is only necessary to optimize a listing when it has no sales for a long time or the sales trend has dropped sharply. However, after each optimization, you need to have an observation period of at least 3-7 days instead of adjusting every day.
Since none of the above is completely counted as a daily job, what should an Amazon operator do?
Customer service: The mail reply, disputes handling, negative reviews contact and follow-up and other customer services mentioned above are all necessary. However, it is necessary to remind that the customer service seems to be passive work, but must be active when dealing with it, it is not difficult to serve a satisfied customer, the difficulty is how to make an unsatisfied customer satisfied. This includes both the attitude of communicating with the customer and the skills in communication. In short, during providing customer service, the seller must learn to put himself in another’s shoes. If you can’t satisfy yourself with your answers, you can’t satisfy your customers either, it should be reinstated. If you don’t know how to change your position, you can’t do customer service well.
New product development: Product development means you have to look at the current situation of the market and predict market trends based on the analysis of the status quo. This analysis and forecasting does not mean that you have to choose a specific product, but new product development can cultivate sensitivity to the market, and at the same time, it is also possible to discover potential hit products.
PMC work: PMC refers to the follow-up and control of the production schedule in the production enterprise. Here, it refers to the FBA inventory sales assessment and FBA stocking delivery arrangements. An Amazon operator must arrange the delivery and delivery work according to the sales volume and inventory. Many sellers have ever experienced the embarrassing situation that the sales of the Listing created by hard work has been greatly reduced due to the out of stock. Therefore, it is very important to control the inventory according to the sales volume and arrange the delivery according to the delivery schedule.
Data analysis: Operator must learn to read data, traffic data, sales data, and advertising data. If you don’t pay attention to the traffic data, the operation will lose its foundation. If you don’t pay attention to the sales data, it will be insensitive to the changes in sales, if you don’t pay attention to advertising data, you will do not know the case of either extremely higher advertising input-output ratio, or ineffective advertisements.
And most of all, you should pay enough attention to your competitors every day: as an Amazon operator, you must find 10-20 competitors for each listing, check and analyze the competitors’ Listing status every day, and compare the analyzed data with your own operation status. What about the sales of competitors? Compare with their own, whether our sales have increased, if not, why? Do competitors have advertising, what is the internal logic of the advertising, is it more reasonable than our advertising? What are the growth status and stars of competitors’ reviews? Are they superior or inferior compared with our reviews? Are the prices of competitors more competitive than ours? There are a lot of similar problems, if the seller can find problems in the comparison, think carefully about it and make corresponding improvement, they will find that their understanding of the operation has unwittingly increased several levels and feel comfortable and skilled in operations.
Of course, if an Amazon operator is serious about doing all of this, naturally there is no so-called leisure.
If you don’t believe it, give it a try.