What is the Ideal ACoS for Amazon PPC Campaigns?

When it comes to Amazon PPC, many sellers are trying to maintain the profitability in PPC campaigns. In addition to ACoS data, sellers seem unable to measure the effectiveness of their campaigns in any other way. Based upon this situation, they tend to focus on their ACoS to determine whether they are making a profit or loss in the marketing. However, they are worried that they may incur a loss if ACoS is too high, as they do not know how to calibrate all campaigns to go under their ceiling and towards their ACoS goals. The ACoS ceiling for each product is different. In fact, the ceiling for ACoS may generally vary from product to product, because their profits are …

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