How to handle the negative reviews on Amazon and turn it to positive?

Amazon is one of the largest sites on the internet these days for purchasing products online in an easy, affordable, and convenient way. People rely heavily on reviews when taking the plunge and buying a product online, and Amazon has a highly visible review system that can help or hinder the performance of a product page. As a seller, you need to use whatever tools are available (both through the Amazon system, and third-party seller tool) to keep track of the positive reviews, but more importantly, to keep ahead of the negative Amazon reviews.   Importance of Reviews to Consumers   One of the most important aspects of customer reviews is their effect on the star rating of a product …

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