How to create an optimized Amazon FBA Listing

Creating your Amazon FBA listing is a crucial aspect of your FBA business, and your customer’s only way to view to your product, it’s features & benefits, and how it’s used. Since customers of online retailers like Amazon don’t have a chance to physically hold your product, your Images, Title, Bullets, and Description need to tell the customer everything they need to know in order to hit “Add to Cart” and complete the purchase. In this article, we’ll go piece by piece outlining the key aspects of each portion of your listing, and how we can optimize it to reach the maximum number of customers and the maximum number of sales.   The Title   The Title is the first …

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Product description ideas commonly used by Big Amazon sellers

In the process of listing optimization after new products are put on Amazon’s shelves, product description is the second most important content next to the title, and it is also the main reason for customers to know about the products and feel relieved to purchase. The quality of product description will affect the conversion rate. How do some big sellers write their product descriptions? Product description is one of the factors that make sellers successful on Amazon platform. The product descriptions of all successful sellers will not deliberately exaggerate product functionality or utility for the sake of sales. This article will combine a few examples to illustrate what kind of listing copies are more popular with consumers, which copies have …

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