How to win the Amazon buy box?(2020 updated)

If one product has other sellers under the listing, then the most direct path for buyers is to click the ‘Add to Cart’ button, the seller who owns the Buy Box at that moment automatically wins the sale. When buying from other sellers, shoppers need to click ‘new () from’ or ‘other sellers on Amazon’ right under the Buy Box. However, all of these details are usually overlooked by sellers, resulting in a much lower chance that buyers are engaged to add items to their cart. Therefore, winning the Buy Box is particularly important for sellers. What is the Amazon Buy Box? Buy Box, a gold shopping cart on Amazon,  is located at the top right of each product page, …

Read More >>