How to maximize the benefits from Amazon’s three AD types?

Amazon offers three ads options for vendors and sellers: Product Display Ads, Sponsored Products, and Headline Search Ads. How to get the most out of these options? In order to win the Buy Box and establish a brand, you should first be familiar with each type of advertisement and how to use it, whether you are through Seller Central, Vendor Central, or Vendor Express.   1, Product Display Ads When you set up a display AD, you can choose to target a specific set of products. For example, if you’re selling five-blade razors, you can target other five-blade razors. This is a more targeted advertising approach, which will lead to higher conversion rates. Interest-based advertising is much extensive. For example, …

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