How much does it cost you to go out of stock on Amazon?

As Amazon sellers, we all hope to receive numerous orders every day, but we are also afraid of inventory going out of stock too soon. The shortage of inventory supply indicates that you are not in control of your supply chain, and because you are out of stock, all the traffic you used to get are all going to others’ listings now. The sellers who used to rank behind you now have the chance to surpass you. If it happens during the busy holiday season when it takes longer than usual for Amazon fulfillment centers to receive inventory, then you certainly will be out of stock for that whole period. Just because of that, your listing seller rank/page rank that …

Read More >>

Common Countermeasures for Malicious Competition among Amazon Sellers (2nd Half)

6.Return with Counterfeit These malicious sellers will buy the products from their competitors and then purchase cheaper ones or counterfeits from other places. When the authentic products arrive, they will replace them with the cheaper ones and claim that the products they received are not authentic. Then, the cheaper versions or counterfeits are returned for a refund while the authentic products are kept for resale. Later, these scammers will comment on the listing that the product they received were not matching the description or counterfeits, or report directly to Amazon, any of which may lead Amazon to suspend the seller’s account because Amazon always takes counterfeit issues seriously. According to Steven Thompson, Thompson and Holt’s consultant of Amazon account freezing, …

Read More >>

Common Countermeasures for Malicious Competition among Amazon Sellers (1st Half)

It is normal for Amazon sellers to compete aggressively against each other, and sometimes they achieve self-improvements by learning from opponents. However, some sellers knock down their opponents by various malicious acts, and these acts all comply with Amazon’s policy. What should we do in this case? Let’s take a look! Common Malicious Acts of Vicious Sellers  1.Piggybacking Allowing different sellers compete on the same listing is a unique thing of Amazon. Many private label sellers have been confused that most often their accounts got suspended due to selling on other’s listing, but Amazon still encourages you to do that, which is a very contradictory thing. The intention of Amazon’s selling same products on one listing policy is to encourage …

Read More >>

Risky Brushing Can Never be Trusted

Recently, bad news sprang up frequently in the cross-border ecommerce community: Here was the storm of Amazon removing reviews, that small or big sellers’ number of reviews sharply decreased or even completely removed; some large business’s account was suspended due to policy violations. It can be seen that black hat techniques may win for a time, but it will not last for long. The seller can only cultivate real reviews by continuously accumulating fan base resources though policy compliant ways. “Fan Based Close Circle” strategy can develop fans network that is secure and with high royalty. It is actually easy to see that most “involved” sellers have something in common: they rise up and progress quickly with great sales momentum, …

Read More >>

Several Tips to Increase Sales on Amazon

More and more people started to lose confidence in selling products in Amazon, which is due to nothing but poor sales performance. How could you succeed on Amazon without determination? Today I will share some experience with you to give everyone more confidence. As stated in a letter from Amazon to shareholders lately, ” More than half of the sales on the store’s website came from third-party sellers on Marketplace.” Amazon is witnessing increased competition. Many seemingly promising markets can soon become saturated. To follow the step of Amazon, sellers must find new methods to improve products while maintaining low-cost. This article will introduce the three simple tips, to help sellers to increase sales volume by differentiating products. These methods …

Read More >>

Amazon Brutally Deleting Reviews, How Can New Listings Gain Reviews?

Recently, Amazon is deleting reviews in large-scale has frightened many sellers. Those who used to acquire reviews through a shortcut now totally have no idea how to promote their new products. As early as last year, Amazon pulled the plug on all the incentivized reviews, and rolled out their own version as Early Reviewer Program. Many sellers may not have a clear understanding of this official program till now, but it is worth a try since the blow is becoming stricter.

Read More >>

This is Where the Traffic of 90% of Your Amazon Orders Came From

This is Where the Traffic of 90% of Your Amazon Orders Came From Where would the traffics to your Amazon listings come from? Many people may give the following answers: 1. Traffic from keyword search result ranking; 2. Traffic from “Also bought” and “Also viewed” sections. 3. Traffic from Frequently Bought Together; 4. Traffic from Lightning Deals and Best Deals; 5. Traffic from outside of Amazon;

Read More >>

Why do my sales numbers seem different across the various seller reports?

You might notice subtle differences across reports in your seller account, including Business Reports, Order Reports, Payments, Performance Reports, and so on. While some reports appear similar, each one uses a slightly different data set to help you understand different aspects of your account. Here are several ways similar reports can differ: Business Reportsincludes cancelled orders, while Payments does not. Payments includes Amazon Fees, while Business Reports does not. Business Reports By ASIN and Order Reports in Orders include all orders placed during a certain time period, regardless of settlement status. Payments only shows orders that have shipped. Seller Performancein Business Reports By Date shows refunds according to the refund date. For example, when a unit is ordered in September and is refunded in October, the refund counts towards October. Customer Metricsshows refunds according …

Read More >>

What are the Amazon Search Terms and how to write them?

What are the Amazon Search Terms and how to write them? Generally speaking, buyers prefer to search goods by entering keywords in the Amazon Search Box, Because of their shopping habits. Therefore, the search weight for each Listing is a crucial factor in sales promotion. The Title and Search Terms in the Listing will be counted in the search weights, but differently, Search Terms will not be displayed in the product detail page. For this reason, when it comes to the optimization of listing rankings, in addition to the Title, it is also essential to optimize the Search Terms. What is the Search Term? You may enter Search Terms in the column of Keywords on the product display interface. For …

Read More >>