3 easy ways to optimize product rating on Amazon

According to Amazon’s latest Review rating algorithm, the following options affect the overall rating of the product.   1. Buyer’s review time; 2. If the review has VP badge; 3. Number of words of the buyer’s review; 4. Review buyer’s account security index; 5. Clicks of Helpful. 6. Clicks of review details.   Everyone should also realize that the comprehensive rating of many listings will be based on the 5-star VP rating, as well as the multi-aspect and optimization which is a key factor to improve the rating.   To obtain a high-quality review, it is essential to improve the quality of products and listings.   Moreover, you may make the following efforts:   ▪Build your customer mail list. An …

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How does the seller increase Amazon keyword ranking?

I believe that quite a few sellers, especially novice sellers, use the core or other correlated keywords to search in the Amazon search box. All the pages have been turned over, but they have not seen their own products. This is even the case for sellers who have launched the internal promotion on the website. The reason for this case is that the weight of listing determines if their products can be found and if they can be found in the front or back pages.   When it comes to the weight of listing, we have to talk about keyword ranking that is closely related to it.   Keyword ranking refers to that when the buyer searches with a keyword, …

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Pros and cons of using FBA (Fulfillment by Amazon) 2019

The sellers are suggested to use Fulfilled by Amazon (FBA). FBA is the logistics service provided by Amazon, including warehousing, packaging, payment processing, delivery, customer service, and order return.     Let’s learn more about the advantages and disadvantages of FBA:   Advantages:   Compared to fulfillment by seller , FBA is favored by Amazon to receive the higher exposure and traffic, meaning more orders are possibly transacted Recently-announced two-day delivery is converted into one-day delivery (currently it only supports the Amazon.com) Prime logo is more attractive to Amazon’s quality users – Amazon members Increase chance of winning buy box 24*7 order delivery Intelligent warehouse management can shorten the delivery time Negative feedback from FBA distribution can be submitted for …

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What’s the Safest Way to request a Review from your customers?

Product reviews play a vital role in purchase decisions.Product reviews do matter, specially when you are just starting.   If there are no reviews on a listing, it will be a drop in your conversion rates.   But in fact, consumers on Amazon don’t have the habit of leaving reviews. According to statistics, sellers can only get one real review out of every 130 orders. Some sellers felt quite depressed and asked, “Why haven’t I received a review even I sold 2,700 items on Amazon?”   It is also the fact that brushing and fake reviews will eventually be blocked by Amazon.   In this case, how to get more reviews for your products in a secure way?   Here …

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amazon prime day activities

Amazon Prime Day 2019 | Five Tips You Must Know

With Prime Day just around the corner, Amazon acts severely in managing and vetting all accounts, including blocking accounts that create illegal ASIN or manipulate a large number of reviews as well as identifying infringement for merging listings. The storm of cleaning is too violent for many Amazon sellers.   So, how should sellers react to this storm and adjust marketing strategies on the Prime Day this year? And how to preparing for the big promotion? Please check the following suggestions and find answers for the above questions.   1, Focus on product research and value both the sales and good comments   It is said that products eligible for Prime Day Deal are pre-selected by Amazon. For this reason, …

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amazon brand registry

How to Quickly Contact Amazon Brand Service Directly?

As new sellers swarming in, there are also a lot of sellers quitting. If you want to develop your business on Amazon in the long run, you need to consider registering your brand and building a flagship store. You may get some troubles after registering your brand. Here we offer some suggestions for you to contact Amazon brand service team. Please take the following steps for your reference:   1. Login in on Amazon brand service page: https://brandservices.amazon.com/ (please bookmark the link for future reference);   2. Click on 【Contact us】in the bottom of the webpage;   3. Enter your name, telephone, email, brand information and so on and click on 【Next】. 4. Enter registered email of your store, company …

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Must-have Tips of Amazon Sellers: Use Email Marketing to Improve Sales【Part I】

A successful Amazon seller will know how to effectively direct traffic to your Amazon product detail pages and get the deals done. Yet, this will not happen easily if customers know nothing about your brand and products because of poor marketing. Besides efforts you drive external traffic, there are much more you need to pay attention to on email marketing. It’s Important to Use Email Marketing Email can help to build a rapport with your potential customers in the fastest way and get more attentions to your store. The traffic it directs will then contribute to a sales improvement. Let alone more positive feedbacks and 5-star reviews from the buyers with a proper email marketing strategy which may eventually buy …

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How Amazon sellers do short-form videos marketing?

Short-form videos have become the talk of content marketing over the past few years, but what exactly defines a short video? A short video is anywhere from 15 to 60 seconds long, although six-second micro-videos have become popular on platforms like YouTube and Snapchat. What can a short video show? It can show product production process; demonstrate product operation process, performance test and compare the advantages and disadvantages of different products; display product application scenarios etc.. Short videos can also be used to showcase many aspects of the product, such as telling the brand story of the product, reflect the emotions contained in the product, etc. and sellers can create various short videos based on their own needs and creativity. …

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amazon brand registry

How does amazon store apply for Brand Registry?

It is estimated that the first reaction of the seller when he hears the word “brand registration” will ask: Isn’t this the Amazon brand registry? That is, when you get the certificate after registering the trademark, you can apply for the Amazon brand registry. After the brand is filed, the seller can apply for the GCID exemption, upload the listing without UPC or EAN code, and lodge a complaint righteously after listing hijacking, however, that’s not what the brand registration means here.   What is Amazon Brand Registry? Brand registry can be understood as that the seller who has applied for brand registry can authorize third-party sellers to sell the products of his own brand through Amazon brand registration. Of …

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Good advice for practical operation: 14 basic methods to increase Amazon sales

Whether you are new seller or experienced seller, you may have invested much time and energy in trying to increase Amazon sales. This paper will introduce some basic methods for sales increase, hoping that it will help the seller improve the sales strategy on Amazon and stand out in the competition.   1.Frequently check the UPC code When publishing listings of new products on Amazon, it is able to choose to input product barcode or UPC code, so that Amazon can visit all information of the product automatically. But manufacturer may not change the UPC code even if the product has been changed or renewed, so the seller must be careful enough. That is, the seller should always be sure that the …

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