Key Points to Amazon Seller Appeal & Performance Measurement[II]

2-4 Key Points to Amazon Seller Appeal & Performance Measurement[II]


If the selling privileges have been restricted or removed as a result of the fact that you failed to reach the target rates in the above three primary performance metrics set by Amazon, what should we pay attention to in terms of appeal? First of all, let’s take a look at the steps of appeal for reinstatement:

Step 1: Find out the reason why your selling privileges are restricted or removed.

Step 2: Evaluate your selling practices for those that may result in buyer dissatisfaction – Review seller metrics and determine which one does not meet the performance targets.

Step 3: Create a plan of action: Briefly outline the steps to correct the problems identified in Step 2. (Providing a clear action plan that can effectively address the problems will increase the chance of reinstating your selling privileges.

Step 4: Send a comprehensive appeal to Amazon: Once the action plan is developed, you send it to the Seller Performance Team along with the request for reinstatement.

The following are the email addresses of Seller Performance Team in different Amazon marketplaces:

US: seller-performance@amazon.com

UK: seller-performance@amazon.co.uk

FR: performance-vendeur@amazon.fr

DE: verkaeufer-performance@amazon.de

JP: alliance@amazon.co.jp

ES: performance-vendedor@amazon.es

IT: performance-venditore@amazon.it

CA: seller-performance@amazon.ca

Step 5: Watch your email for a decision from Amazon. Generally, Amazon will notify you of its decision by email within 48 hours after receiving your plan of action.

For the specific content of an appeal letter, here are the examples of how to create a plan of action for performance issue.

If the selling privileges have been restricted or removed as a result of the fact that you failed to reach the target rates in the above three primary performance metrics set by Amazon, what should we pay attention to in terms of appeal? First of all, let’s take a look at the steps of appeal for reinstatement:


Your selling privileges were removed due to:

Action

A high order defect rate

Check your seller metrics page to determine which one (such as negative feedback, A-to-Z Guarantee claims, or credit card chargeback) does not meet Amazon performance targets. For example, if the percentage of negative feedback does not meet the desired targets, you should read all comments left by the buyers. If these comments reflect a lack of response to buyer emails, you should include a schedule time each day to respond to all buyer correspondence in your plan of action.

A high late shipment rate

Review your feedback and order fulfillment practices after all orders have been confirmed for the shipment. If you find that your shipping lead times you set are too short, you should change them to something more realistic for your fulfillment processes.

A high pre-fulfilment order cancel rate

If you find that your listed products are out of stock for an extended period of time, your plan of action should include a daily monitoring of inventory to ensure that you never list products that cannot be shipped immediately.


Hope the above information could be helpful to sellers who appeal the restriction or removal of selling privileges!